Twitter – ‘The Bold & The Bullet Dodgers’
The first in a two-part series examining the contrasting fortunes of those who embrace Twitter in a crisis, vs those who hold it at arms length – Part 1: Organisations... read more
4 Best Practices Brands Should Implement, Now That Twitter is a Yahoo News Source
Last month a single 61 character tweet (12 words as a matter of fact) caused the S&P 500 to drop $136 Billion in mere minutes. It boggles the mind and... read more
The New Mumbai Logo Meets With Disapproval On Twitter
The Brihanmumbai Municipal Corporation (BMC), the civic body that is responsible for the infrastructure and administration of the city of Mumbai, has embarked on a city branding journey with a... read more
Why Twitter Music Is iOS-only (For Now)
One of the most hotly anticipated apps in recent memory has been Twitter Music, which helps people discover new music based on what they tweet about and who they follow.... read more
Buying Twitter Followers: The (Cheap) Price of Friendship
We all know social media is a hugely valuable element of online marketing when it comes to building a customer base, search engine rankings, and brand recognition. As a major... read more
“Compose Tweet Here”: 5 Easy Steps for Great Twitter Content
Admit it. At least one time during the course of your social media campaign (or tweeting on your personal account) you’ve asked yourself: what am I going to tweet right... read more
The Simple Science of Engagement for Twitter
Here, we’ve broken down the scientific facts for you on Twitter for ‘Engagement Rates’, use of ‘Hashtags’, ‘Mentions’ and ‘Retweets.’ Read on to measure and compare how your business is... read more
6 Tips to Grow Your Twitter Followers
1Twitter has been my number one social media platform for quite a long time. That was actually the first social network I embraced after I started my blog. Over the... read more
Could Too Much Tweeting Cost You Your Job?
This is not a blog post about any titanic trend or an insight into a new marketing strategy. This is about one little thing — tweeting when you’re not supposed... read more
Reading Mean Tweets – Social Media Beyond the Magic Mirror
1Are you an executive stepping into the world of social media? Are you a leader learning to tweet? Or are you in charge of a social media account or community... read more
Brand Damage: Top 5 Twitter Fails
2This week’s post for “Inbound Intern” is timely for anyone that is getting ready to graduate and job search. We will discuss the importance of personal branding and an online... read more
Sen. Chuck Grassley: Best (Worst) Twitter Account Ever
Folks, if you’re new to Twitter and this whole “social media marketing” thing, I’ve got some good news for you. As it turns out, most of what you’ve been told... read more
Twit Twoo: How Can Hootsuite Help You?
1Social media is part of our lives, whether you like it or not. As brands set up more and more social media accounts, it can be hard to have a... read more
9 Hashtags That Dominated Twitter For Mother’s Day
Twitter definitely was the chosen medium for brands to interact with fans on the eve of Mother’s Day. In total 9 hashtags trended on the Indian Twitter charts throughout the... read more
Twitter is Getting Ready to Woo Journalists
Twitter is already playing a large part in the news industry: it’s where many people find breaking news and it’s where journalists go to locate sources close to a breaking... read more
