Should your business support a charity? According to an article on the National Federation of Independent Business‘ website, supporting a charitable organization is a great way to show your company’s gratitude. But how do you determine which cause is right for you?
We had the chance to speak with Terri O’Shaughnessy, co-owner of local business Soul & Spirit, about why she and business partner John Kenney decided to support men’s health for Movember. In case you don’t know, Movember is “responsible for the sprouting of moustaches on thousands of men’s faces, in the U.S. and around the world. With their mo’s, these men raise vital awareness and funds for men’s health issues, specifically prostate and testicular cancer initiatives.”
Check out Terri’s story about charitable giving below!
Business: Soul & Spirit
Business owners: Terri O’Shaughnessy and John Kenney Business focus: Clothing that symbolizes love, life, and style Business type: Single location Location: Phoenix, Arizona
Number of employees: Two Website: http://soulandspiritclothing.com
Recommended for YouWebcast: Sales and Marketing Alignment: 7 Steps To Implement Effective Sales Enablement
Scott’s Local Business Corner: Why is Movember important to your business?
Terri O’Shaughnessy: The main reason John and I decided to support men’s health during the month of November is because my mom died of cancer. I think any way you can bring awareness to this disease, whether for men or women, it’s a great thing. Since Soul & Spirit has a fairly captive audience on Facebook full of fans and friends of our brand, we felt why not utilize them for a good cause. Plus, we’re not only asking people to donate; they get something great in return!
SLBC: What do they get?
Terri: We have designed a T-shirt in support of Movember that has our logo turned into a handlebar mustache. We will be selling the shirts for $25 and from each shirt, $5 will go to men’s health research.
SLBC: That’s great! Can you tell us a little bit about Soul & Spirit?
Terri: Our tagline is “Where living life is your style.” Our brand as a whole, our message, our culture, is just to enjoy life and live life to the fullest. The things that are important to John and I; music, art, travel… you can see a lot of that in our designs. The way we envision living life to the fullest is by traveling around the world, going to shows, appreciating culture, music, and art, and we’ve embodied that in our brand. We also felt that there was a gap in the clothing industry for adults who have outgrown the younger brands but still don’t want to wear Tommy Bahama or anything like that.
SLBC: In addition to supporting men’s health this month, do you also support other local businesses?
Terri: Yes, as a local business ourselves, it’s very important to John and I to never outsource anything. That’s why we use a local T-shirt supplier, a local printer, and we have our labels sewn here locally. Everything we do is here in Arizona; we never outsource! We’re a member of Local First and have an office here in Phoenix. We’ve really started to become a member of the local business community and I think that, in combination with giving back, is an integral part of being a local business owner.
Thank you to Terri for sharing her story of why charitable giving is important to both her personally, and her business, Soul & Spirit. Interested in checking out her clothing line? You’re in luck! You can enter to win a $100 prize package from Soul & Spirit Clothing in our 12 Days of Shopping Local Contest.
Want more information on finding the right charity for your business to support? Check out this article on charitable giving via Mashable.