Girl Scouts Of America is turning 100 years old in 2012, and while the organization retains its core values of environmentalism, loyalty, leadership, and service to others, its program is getting a major makeover to bring it into the modern era. We spoke with new CEO Anna Maria Chávez about the new Girl Scouts brand, the centennial celebration that marks “The Year Of The Girl,” and how the organization is remaining relevant to today’s girls. See the video below.
The updated Girl Scouts program does more than just incorporate new technologies — though there are some fun new badges like “Digital Movie Maker,” “Netiquette,” and “Geocaching.” Traditional topics, such as homemaking and beauty, are getting an updated presentation. For example, in the “Cook” series, gone is the focus on being a good hostess, replaced by a “Dinner Party” badge. Recognizing current trends, it also includes a “Locavore” badge for understanding local food sources. It didn’t want to eliminate an exploration of “Fashion, Fitness, and Makeup” because girls are still into playing with different looks, but the badge is now “Science of Style,” looking at the chemistry of sunscreen or perfume, for example. There’s also a strong focus on financial literacy and entrepreneurialism, both of which are central Millennial ideals.
Girl Scouts pays close attention to what girls are into and has responded with a program that reflects their current interests. But knowing it can’t predict every trend, it also offers “Make Your Own” badges, that girls can design themselves to explore whatever topics they’re interested in.
This new modern version of Girl Scouting makes us long for our younger years when we were in the program working on fun projects with our friends!