Trends & News

‘The Lorax’ Sets Box Office Records, Understanding Millennials’ Language, ‘The Real Housewives of Disney’ Spoof

Dr. Seuss’ ‘The Lorax’ nabbed the top spot at the box office this weekend (garnering $70.7 million — the best opening of the year so far — and becoming the best debut ever for a non-sequel animated film! Although the movie didn’t get the best reviews from critics and has been under fire for questionable commercial tie-ins — a car company, really? — the LA Times offers insight into what makes this and other animated flicks successful. The teen comedy “Project X” was the second highest performer this weekend and exemplifies the growing trend of “found footage films”. In other movie news, Tim Burton is remaking his ‘80s work “Frankenweenie” as a stop-motion animated film, but we’re not sure the update will be as good) (EW) (Crushable)

Want to understand Millennials? Then you have to speak their language (according to a recent MTV study aptly titled “What Millennials Are Just Sayin.’” Along with incorporating words from digital culture into their everyday vocab, today’s youth want to be witty, original, and optimistic when they speak) (Broadcasting Cable)

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Lindsay Lohan brought in huge ratings while hosting ‘SNL’ this weekend, making it the second best performing show this season (despite mixed reviews. People may have tuned in hoping for a train wreck, but there were a few genuinely funny highlights, including “The Real Housewives of Disney” skit in which Lindsay, Kristin Wiig, and the gang dressed up as princesses and proved to be anything but enchanting — yet entirely entertaining. Talk about some animated drama!) (Mashable)

Speaking of clips that have us LOLing, check out the preview for the ‘Punk’d’ revival (in which Justin Bieber tricks Taylor Swift into thinking she ruined a wedding. If this short clip is any indication, this show will be hilarious! Even Hallmark has Bieber Fever and is launching a line of Justin Bieber greeting cards to hit select stores in April and May) (Cambio) (USA Today)

While flash sales and deal sites are immensely popular among shoppers of all ages (a new emerging trend called cash mobs, or as Good.Is puts it, “the anti-Groupon,” is catching on to help out small businesses. Shoppers come in groups to pay cash for full-price goods at a local store that needs support and lacks marketing resources to provide them with business as well as media coverage. Speaking of stores, more and more retailers, including Millennial driven ones like Victoria’s Secret and Abercrombie & Fitch, are spraying their shops with subliminal scents as another method of branding) (Adweek)

Warner Music Group is creating a youth-centric YouTube channel called The Warner Sound (which will serve as an online entertainment network and feature original shows. We think many of their programs, including “Staged” which uses song lyrics as the scripts and an interactive adventure starring Cody Simpson, will be smash hits among Millennials. In other music news, it’s the battle of the British boy bands as Popdust compares two of the UK’s most successful imports, One Direction and The Wanted. See, we told you to keep an eye on them, especially since One Direction will be performing at the Kid’s Choice Awards and will be hosting Saturday nights on Nickelodeon this month. And in other music news, Moshi Monsters scored a record deal with the first album scheduled for released in April) (Pop & Hiss) (Popdust) (Kidscreen) (TechCrunch)

And for some much needed Monday fun… (We’re loving Bullet magazine’s feature on four famous YA authors as they share secret notes about adolescence and angst. Check out what Judy Blume, Jess Mowry, Dyan Sheldon, and Francesca Lia Block scribbled down)

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