This Week’s Issue:
The Sizzle: Geek Idol. The Fri-Up: Moyles vs KMiddy. The Sauce: Emperor’s new phone..
Your weekly round-up of the hottest stories worldwide, served with a slice of topical social media analysis and a dollop of Friday fun
- Has the iPhone 5 missed the mark?
- NY Fashion Week’s social trendsetters
- ‘American Idol for the Geek Set’?
- YouTube refuses to remove anti islamic film clip.
- News Internationals reveal ‘groundbreaking’ print to digital ad conversion
Related Resource from B2CWebcast: PR Hacking: How Ideas Spread And What Marketers Need to Know
The Fri-Up: KMiddy vs Moyles
Another week, another naked royal picture. This time it is the turn of French magazine Closer France to print pictures of a brown haired woman, allegedly Kate Middleton, sunbathing topless. The US magazines and websites have this time steered clear with friend of the royals, the Huffington Post, even helpfully diverting readers away from the photos with headlines like: “Kate Middleton Pregnant For Real? Duchess Reportedly Turns Down Wine At TWO Different Events (PHOTOS)”.
2012 has done a lot for the public support of the royals and perhaps people are getting bored of royal bashing as they bat off yet another scandal. Or, perhaps bigger more life threatening events like anti US riots across the Middle East sparked by anti Islamic film The Innocence Of Muslims have been deemed more important this time. Apparently not the case, since the Kate story remains top of the page on most of the UK’s news sites. However, do the social media stats follow this trend?
Although Kate and Closer have periodically trended on Twitter in the UK, there is no sign of the story worldwide in trends – admittedly the iPhone 5 has dominated worldwide trends for the last 24 hours. The Kate story has also failed to beat Chris Moyles leaving Radio 1 or Ricky Hatton announcing a comeback in terms of constant twitter trends in the UK.
Fig 1. Twitter trends UK 11.30am
If we look at the Kate Middleton wordcloud of mentions across the week although the topless photos are obviously this morning’s biggest Kate Middleton story, mentions of the photos have not yet exceeded the focus on her fashion and the Duke and Duchess’s South East Asia tour.
Fig 2. Wordcloud of mentions surrounding Kate Middleton from 7-14 September 2012
Kate Middleton 1 Closer France 0 and Chris Moyles wins the wet t-shirt competition.
Something for the weekend: