Welcome to the Friday#
This week in The Sizzle: Google profits soar. The Fri-Up: BlackBerry’s Jam. The Sauce: Always wear a helmet.
- Four letter word Telegraph spat runs live on their website via Twitter feed
- Google profits soar thanks to Google+
- Facebook accused of violating US wiretap
- RIM tries to regain customers
- Apple wins Samsung Australia ban
- Sony Ericsson posts lower Q3 profits – vows to shift “entire portfolio” to smartphones
The last few months hasn’t been great for BlackBerry. In August, they were accused of facilitating some of the worst rioting the UK has seen and this week they faced, their biggest worldwide service outage in the firm’s history.
Related Resources from B2C
» Free Webcast: The Future of Marketing: Social Listening + Action
So first, lets see how this week played out in social media and what this means for the sentiment surrounding the BlackBerry brand.
History graph of mentions of BlackBerry 6-13 October 2011
The graph focuses solely on Twitter, where sentiment is usually most easily determined. From the graph, we clearly see the problems emerge. Peaking first in with the UK outage on the 10th followed by 12th in the US.
The sentiment surrounding the outage is actually not all bad, with many on Twitter referencing three days silence for Steve Jobs and many iPhone users boasting of their own continued silence. The sentiment shift surrounding the riots was far more noticeable for the BlackBerry brand.
Let’s have a look at the top tweeters affected by the outage:
Brandwatch’s top tweeters surrounding the BlackBerry outage:
So… the biggest casualties of BlackBerry’s loss of service: two Kardashians, Perez Hilton and Stephen Fry. Not all bad at all then – same again next week please BlackBerry!
Something for the weekend:
- This could happen to you…
- Sweet tooth? Save face with the desert that looks like brunch
- BlackBerry not working? Oldie but too good to resist
Hope you enjoyed the Friday#, have a great weekend.
If you haven’t already joined us on twitter – we’d love to see you there: @brandwatch
If you want demos on how to use our latest improvements to optimise your reports and social media monitoring it’s all on our blog.
If you’d like any support with using Brandwatch’s social media monitoring tool contact email@example.com