The Sizzle: Zynga The Fri-Up: Simon Cowell The Sauce: Bacon
Two weeks in the life of Simon Cowell
Related Resource from B2CWebcast: PR Hacking: How Ideas Spread And What Marketers Need to Know
Simon Cowell has had a tough couple of weeks since the unauthorised biography began to be serialised in The Sun on April 17th. The revelations which have come out so far have been varied, from an affair with fellow X-Factor host Danni Minogue, to the fact that he was once robbed by a one night stand. The media has gone for the predictable jugulars but we take a look at how the story panned out through social media.
Let’s take a look at the top tweeters mentioning Simon Cowell over the last two weeks:
There’s no huge surprise in the names that come up, but what are they saying about Cowell? @eonline is predictably dealing with the scandal in educating their 4m followers on “Five things we learned from the new unauthorised biography”. However, JessieJ, despite the book, exposes Simon Cowell as her celebrity crush! Meanwhile @Piersmorgan refrains on commenting on the biography but is tickled to note that the @DalaiLama has never heard of Cowell. Finally, let’s see the scandal in the worldcloud to check out the most heinous revelations according to the Twittersphere:
Among the allegations that have been widely discussed in the media, the most shocking allegation yet shines out: COLONIC IRRIGATIONS. And not just one, but in plural. Apologies if you’re just sitting down to your breakfast or lunch.
Something for the weekend:
Hope you enjoyed the Friday#, have a great weekend.
If you haven’t already joined us on twitter – we’d love to see you there: @brandwatch