Stop Bullying. Support Diversity. #ItGetsBetter [Video]

I don’t often make personal pleas, tell overly-personal stories or ask my community of readers here for support on any issue. But this project, this video and the countless people who suffer in silence due to bullying or a lack of acceptance of their differences every day is too important to ignore.

So instead of talking about B2B Marketing (the topic seems so meaningless in this context), I am sharing with you a video, made by my colleague, Moya Watson (@MoyaLynne) with many others from SAP that supports the #ItGetsBetter campaign to stop bullying, support diversity and to stem pointless suicides of those who have lost hope.

It is not without business context, but it is very personal, very raw and very real. As a parent I hope the world accepts my children for everything they are and can become. As a human being, I hope this is true for all of us.

So all I am asking is that you spend just a brief moment reading this and if you know someone who may be helped by the video or by some of the many stories told as part of this project, please pass it along…

According to Moya, the It Gets Better Project includes more than 50,000 videos that seek to stem the rise in the number of suicides of lesbian, gay, bisexual, and transgender (LGBT) teens or those perceived to be gay or otherwise different in any way. The project was started in September, 2010 and includes submissions from companies, individuals and celebrities.

The videos often include personal stories about how life gets better and speaks to people who face the highest risk of suicide – those who are bullied and repeatedly disrespected because of their sexual orientation or other differences. In this video from SAP, Moya talks about the kind of bullying these people do to themselves – self-bullying that results in suicide.

The video starts with an interview from Steve Fehr, an SAP executive who lost his 18-year-old son Jeffrey, a recent Granite Bay (California) High School graduate just this past January to suicide after years of intense and public bullying.

It then goes on to document the personal stories and pleas from a number of SAP executives and professionals who talk about bullying, the importance of diversity and who provide living proof that it does get better.

The video included is 11 minutes long but I encourage you to watch it yourself, pass it along to a friend in need or check out ItGetsBetter.org for more information.

For more coverage of the video, check out The Huffington Post, Moya’s personal blog or her post on Business 2 Community.

Author: Michael Brenner     Michael Brenner on the Web Michael Brenner on Facebook Michael Brenner on Twitter Michael Brenner on LinkedIn Michael Brenner on Google Plus Michael Brenner RSS Feed

Michael Brenner is the Vice President of Global Marketing for SAP where he leads content strategy and serves as the managing editor of the company’s award-winning Business Innovation thought leadership blog site. He is also the author of B2B Marketing Insider, a contributor to Forbes and a frequent... View full profile

This article originally appeared on B2B Marketing Insider and has been republished with permission.

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