Trends & News

Social Games Give Movies A Boost, Walmart Takes Discs To Digital, Teens Search For Identity In Pop Lit

Sabrina The Teenage Witch‘Sabrina The Teenage Witch’ is being recast as a Spider-Man-esque superhero (in a new film adaptation. It’s the latest example of a cutesy story getting an edgy upgrade. Speaking of blockbuster films, it’s rare that a big movie isn’t accompanied by a transmedia push. Lately, one key component, particularly for movies popular with Millennials, is a social video game. Get ready for a game tied to “The Avengers” movie too, as well as limited edition Dr. Pepper cans featuring the collection of superheros) (Deadline Hollywood) (THR) (BevNet)

Walmart wants to help your take your ‘Disc To Digital’ (in a new program that has people coming into the store to swap out their DVDs for permanent access to a digital copy that can be streamed to any computer or mobile device, powered by Walmart’s Vudu platform. The conversion costs as little as $2 per disc, which are returned to the customer. Speaking of digital entertainment, the record industry and digital music providers have finally reached an agreement for royalty rates for a range of online services, which should be music to fans’ ears as it will allow for more innovation in music services, such as Amazon’s Cloud Drive and iTunes Match) (Yahoo!) (WSJ, reg required)

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Teens are turning to pop culture, including teen lit (as they try to form their personal identities. They declare themselves “Twihards” or “Tributes” or “Potterphiles,” clinging to the ideal themes often represented in YA books, such as characters who aren’t dependent on their peers’ opinions or who have strong traditional role models like a mentor) (MediaPost)

We think our Google+ account looks a whole lot like our Facebook page (after this latest redesign — which may exacerbate Google+’s problem of failing to differentiate itself from Facebook. It also adds some pleasing new features, like a customizable side tile navigation, but it all may be too little too late. Although its social site may not be booming, Google is the most favorably viewed tech company, topping the likes of Apple, Facebook, and Twitter) (Mashable) (TheAtlantic)

From the mouths of ‘boomerangers’ come stories (of finding alternative career paths while compromising with parents; of taking internships or honing skills to start a business of their own; and of biding time until they get into grad school) (CNN)

We love that Etsy is teaming up with Hacker School (to provide a scholarship for girls who want to learn to program. Now girls who are good at creating works of art with their hands will be able to build digital products with their fingertips!) (Good.Is)

Denny’s is the latest company to realize that Millennials (represent its future customer base. Its latest web-only campaign with CollegeHumor features unscripted banter between Dave Koecher and various celebrity guests — including Jessica Biel, Sarah Silverman, Will Arnett, and more — hanging out in the diner and talking about whatever comes to mind…like Yeti survival skills. It’s the kind of subtle marketing with rich rewards — laughs — that Millennials love) (Brandchannel)

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