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4 Domain Renewal Scams to Avoid

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85 People Have As Much Wealth As 3.5 Billion People

85 People Have As Much Wealth As 3.5 Billion People

Trends & News

Just think about that headline for a second… 85 people have as much wealth as 3.5 billion people. Eighty-five vs. Three and a half billion. Maybe looking at the words... read more

Using Digital to Encourage Competition in Retail Banking

Using Digital to Encourage Competition in Retail Banking

Trends & News

The need to increase competition in retail banking hit the headlines once again today with Ed Miliband arguing that the UK’s five major banks should be forced to sell off... read more

5 Companies Whose Holiday Campaigns Won Us Over

5 Companies Whose Holiday Campaigns Won Us Over

Trends & News

The 2013 holiday season brought in billions of dollars for retailers nationwide, which could have had something to do with these five heartwarming marketing campaigns. Holiday campaigns overall began even... read more

Did You Know? The Collaborative Economy is a $110B Market

Did You Know? The Collaborative Economy is a $110B Market

Trends & News

Statistics and expert opinions alike support the idea that the collaborative economy has the potential to be exceptionally profitable for vendors and buyers alike. And, because profits are so closely... read more

Can a Successful Ad Campaign Improve Your Social Sentiment?

Can a Successful Ad Campaign Improve Your Social Sentiment?

Trends & News

There is a lot of advice out there about what actions a brand can take in social media to improve its sentiment score. Tweet more, build a community, run a... read more


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Sex Sells and So Do Sexy Men: The Objectification of Men in Advertising

Sex Sells and So Do Sexy Men: The Objectification of Men in Advertising

Trends & News

Source: Kraft We’ve all heard the age-old marketing mantra: sex sells. While I agree with this statement (to some extent), with the changing roles of women over the past several... read more

The 500 Fastest-Growing Charities & Why They're So Successful

The 500 Fastest-Growing Charities & Why They’re So Successful

Trends & News

What is in the fundraising DNA that makes a charity grow at a really rapid pace? In 2014, the Growth in Giving Initiative (GiGi) will measure and rank the three-year... read more

More Than 2/3 Rate Health Care Exchange Experience “Fair” or “Poor”: What Payers and Providers Can Do to Help Consumers

More Than 2/3 Rate Health Care Exchange Experience “Fair” or “Poor”: What Payers and Providers Can Do to Help Consumers

Trends & News

Visitors to the health care marketplaces report that the experience improved between October 2013 and December 2013. However, many – 69 percent – still only rate their experience as “fair”... read more

The Danger of Educating People Out of Their Creativity

The Danger of Educating People Out of Their Creativity

Trends & News

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At this time of year the test scores of high school students from around the world are released. US student performance on the PISA Math, Reading and Science tests are... read more

What is the Millennial Mantra?

What is the Millennial Mantra?

Trends & News

I’ve seen and heard a number of different mantras assigned to millennials, most of which have been based on negative stereotypes. There’s been everything from “Me, Me, Me” to “Me,... read more

Are Teens the Holy Grail?

Are Teens the Holy Grail?

Trends & News

For a very long time, Baby Boomers were the largest generation (now surpassed by the Millennials) and they are currently the generation with the most expendable income. If this is... read more

3 Ways Millennials Have Changed the Game

3 Ways Millennials Have Changed the Game

Trends & News

To all advertisers, marketers, and HR specialists, please be aware that millennials have changed the game. Marketing to millennials has a new set of rules for 2014 and beyond. Much... read more

Learning Resolutions: Get Better as the Boss and the Wild and Crazy Guy

Learning Resolutions: Get Better as the Boss and the Wild and Crazy Guy

Trends & News

This year, I read Bruce, a biography of the musician Bruce Springsteen, and Born Standing Up, a memoir by comedian/actor Steve Martin. One thing that both Springsteen and Martin share... read more

Holiday Shopping Trends 2013

Holiday Shopping Trends 2013

Trends & News

As we have entered the New Year, both retailers and consumers can take a huge sigh of relief – holiday retail season 2013 is officially over! No more long work... read more

Silicon Alley Players Chime in on What 2014 Holds

Silicon Alley Players Chime in on What 2014 Holds

Trends & News

From Twitter, Rocket Fuel and Criteo IPOs to record-high online sales for the tech community and ecommerce, 2013 turned out to be a huge year. So what does 2014 have... read more