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How Transmedia Can Help Transform Audiences

How Transmedia Can Help Transform Audiences

Trends & News

Does your brand need a fresh and engaging way to tell its story? Is your target audience spread across digital and traditional channels? Are you scrambling to find a narrative... read more

Mother giving daughter flowers and smiling

5 Last Minute Gifts that Mom Will Love

Trends & News

I get it, I get it. You’ve been busy. It’s slipped your mind. It’s a greeting card holiday, anyway. Mom already knows you care about her . . . right?... read more

Mother’s Day Gift Ideas for First-Time Moms

Mother’s Day Gift Ideas for First-Time Moms

Trends & News

By Louisa Gonzales May 11 is Mother’s Day, the time to give a special and thoughtful gift to mom, and for first time mom’s the holiday is especially a special... read more

 The Office isn’t Dead; Just Evolving

The Office isn’t Dead; Just Evolving

Trends & News

Is the office as we know it heading towards a slow extinction, or is it an opportunity for a new “frontier” of advancements in technology and social interaction? The answer... read more

More Traditional Gifts Get Lionesses’ Share-of-Wallet This Mother’s Day

More Traditional Gifts Get Lionesses’ Share-of-Wallet This Mother’s Day

Trends & News

According to 5,000 men and women in our annual Brand Keys Mother’s Day survey, “tradition” is the watchword again this year when it comes to gifts for Mother’s Day. With... read more

April 30: National Honesty Day

April 30: National Honesty Day

Trends & News

“I am a firm believer in the people. If given the truth, they can be depended upon to meet any national crisis. The great point is to bring them the real... read more

Netflix Prices to Increase for New Subscribers - Stock Still Rising

Netflix Prices to Increase for New Subscribers – Stock Still Rising

Trends & News

Netflix has confirmed they will increase the price of their service by $1-2 for new members in Canada and the United States. This is the first price hike in three... read more

Boomer Generation Will Redefine Retirement

Boomer Generation Will Redefine Retirement

Trends & News

Baby boomers have made their mark as a hard-working and ambitious generation, and all signals are pointing toward the likelihood that millions of boomers will not quietly slipping into retirement.... read more

The U.S. Gender Pay Gap, State by State

The U.S. Gender Pay Gap, State by State

Trends & News

As a business resource, Slideshare stands pretty much head and shoulders above most other content platforms. From presentations to educational content and more, you can find information and curated media... read more

An Empowering Era for Women in Ads – It’s About Time

An Empowering Era for Women in Ads – It’s About Time

Trends & News

Unfortunately, beauty, self-esteem, and confidence have long been things women (not all, but many) struggle with. And being constantly bombarded with advertisements featuring beyond gorgeous women hasn’t helped the fight... read more

Can Health Care Insurers Use the S-word in 2015 Marketing Campaigns?

Can Health Care Insurers Use the S-word in 2015 Marketing Campaigns?

Trends & News

Subsidies. The “S-word” is subsidies. Can (or should) insurers mention Affordable Care Act (ACA) subsidies in their marketing campaigns when selling 2015 plans this fall? First, let’s back up to... read more

Automotive Industry Embraces Vine in Digital Advertising Push

Automotive Industry Embraces Vine in Digital Advertising Push

Trends & News

In an attempt to reach consumers online, the automotive industry has increased spending on video advertising. In Q4 2013, the industry ranked second in the number of video ads viewed... read more

Security: The Early Years [Video]

Security: The Early Years [Video]

Trends & News

Looking back on our childhood…there was a time when the “threat landscape” was much simpler. When every activity or game was hide and seek. Our top priorities were to keep... read more

A Taco Bell Store

Who Owns the Doritos Locos Taco?

Trends & News

Earlier this month, a group of former Taco Bell interns claimed that they are the rightful inventors of Taco Bell’s infamous line of Doritos Locos Tacos, and that they have... read more

Internet Sales Tax Gives Amazon Sellers Compliance Headache

Internet Sales Tax Gives Amazon Sellers Compliance Headache

Trends & News

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It’s estimated that there are over 100,000 online retailers.  According to the U.S. Census Bureau, e-commerce sales for 2013 topped $263 billion. However, sellers on Amazon.com are facing compliance challenges... read more