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Competing Campaigns: Who Really Has the World’s Toughest Job?

Competing Campaigns: Who Really Has the World’s Toughest Job?

Trends & News

With Mother’s Day almost a month behind us, you may have already forgotten about the viral sensation, “World’s Toughest Job.” Thanks to the creativity of Mullen, I can guarantee you... read more

Hidden-Camera Public Service Announcements Flood the Online Video Space

Hidden-Camera Public Service Announcements Flood the Online Video Space

Trends & News

Piggybacking on the prevalent prankvertising trend, several charities have released hidden-camera PSAs to bolster support for a variety of social issues. These charities film random people reacting to distressing situations... read more

Books Take Center Stage in a Variety of Online Video Advertisements

Books Take Center Stage in a Variety of Online Video Advertisements

Trends & News

When e-readers and ebooks started flying off hypothetical shelves, many people cited it as the beginning of the end of “real books”. Slowly but surely, people are realizing that physical... read more

Selfies Added to Television, Merriam-Webster Dictionary

Selfies Added to Television, Merriam-Webster Dictionary

Trends & News

The term, “selfie” is starting to trend on television. On May 19, 2014, there were more than 1,530 mentions of selfie on TV.  Comparably, there were only 129 selfie mentions across global television for... read more

What Industry are Recent Grads Delving Into?

What Industry are Recent Grads Delving Into?

Trends & News

Universum Global did some research to see where recent college graduates are going for jobs. They interviewed 200,000 students from all over the world. These are the top 5 industries... read more


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10 Great Colleges for Wannabe Entrepreneurs

Trends & News

So, you want to be an entrepreneur? You have a drive that others find different at best and see opportunity at every corner; you have a plan for success and... read more

As eCommerce Soars, Overall Retail Sees Small Rise in April

As eCommerce Soars, Overall Retail Sees Small Rise in April

Trends & News

Yesterday, the U.S. Census Bureau released its advance monthly sales report for retail and food services in April 2014. Although there was a rise in sales compared to the month... read more

6 New Millennial Literacies Unveiled. How Digitally Literate Are You?

6 New Millennial Literacies Unveiled. How Digitally Literate Are You?

Trends & News

Would you consider yourself digital literate? Do you have the ability to effectively and critically navigate, evaluate, and create information using a range of digital technologies such as computers, mobile... read more

The End of the Digital Free Lunch

The End of the Digital Free Lunch

Trends & News

Your social media marketing campaign may become a lot more expensive in 2015. Thank Tom Wheeler for that. In the early days of social media, brands rushed to market their... read more

Why Did The Omnicom-Publicis Merger Fall Apart?

Why Did The Omnicom-Publicis Merger Fall Apart?

Trends & News

The advertising mega-merger announced last July between Publicis Groupe and Omnicom Group is off. Almost a year after the merger was announced, relatively little progress had been made toward blending... read more

How Transmedia Can Help Transform Audiences

How Transmedia Can Help Transform Audiences

Trends & News

Does your brand need a fresh and engaging way to tell its story? Is your target audience spread across digital and traditional channels? Are you scrambling to find a narrative... read more

Mother giving daughter flowers and smiling

5 Last Minute Gifts that Mom Will Love

Trends & News

I get it, I get it. You’ve been busy. It’s slipped your mind. It’s a greeting card holiday, anyway. Mom already knows you care about her . . . right?... read more

Mother’s Day Gift Ideas for First-Time Moms

Mother’s Day Gift Ideas for First-Time Moms

Trends & News

By Louisa Gonzales May 11 is Mother’s Day, the time to give a special and thoughtful gift to mom, and for first time mom’s the holiday is especially a special... read more

 The Office isn’t Dead; Just Evolving

The Office isn’t Dead; Just Evolving

Trends & News

Is the office as we know it heading towards a slow extinction, or is it an opportunity for a new “frontier” of advancements in technology and social interaction? The answer... read more

More Traditional Gifts Get Lionesses’ Share-of-Wallet This Mother’s Day

More Traditional Gifts Get Lionesses’ Share-of-Wallet This Mother’s Day

Trends & News

According to 5,000 men and women in our annual Brand Keys Mother’s Day survey, “tradition” is the watchword again this year when it comes to gifts for Mother’s Day. With... read more