LOST Generates the Most Social Media Interactions Among TV Shows

As ABC’s LOST prepares to conclude with its series finale on May 23^rd, the show has captivated a loyal fanbase which has translated into millions of social media interactions each month.  Currently, LOST ranks 10^th in the Nielsen TV ratings, however it is the #1 show in terms of social media interactions.  According to a new report from Networked Insights, LOST averages over 131 million online posts and nearly 127 million reads each month.

In order to create its SocialSenseTV network ratings report, Networked Insights said it monitored “billions of interactions from millions of blogs, forums and other sources over a three-month period.”  The report confirmed that lower-rated TV shows often have a passionate online fanbase as more than half of the TV programs that made the top 20 SocialSense list did not crack the top 20 in the Nielsen ratings.  Typically, advertisers can find tremendous value in TV shows with a high social media interest but relatively lower viewership ratings because their ad rates are less expensive. 

Networks are beginning to understand the value of social media and are aiming to make it easier for individuals to participate.  For example, NBC recently launched a new social media initiative designed to reward fans for engaging with NBC generated content online.

Below is complete list of the SocialSenseTV Top 20

*Social Index (1 unit = 10, 000 interactions)

Author: Brian Rice

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Brian Rice is a marketing professional with a decade of experience on both the client and agency side of marketing.  He holds a BS, Marketing from Cabrini College and a MBA, Marketing from Saint Joseph’s Haub School of Business and is a member of the International Business Honors Society, Sigma… View full profile