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Kids’ Choice Award Winners, Angry Birds Head To TV, Children Are Self-Published Authors

Trends & News

Nickelodeon hosted the 25th annual Kids’ Choice Awards this weekend (where the top stars in the youth world went home with orange blimps and slime covered clothes. It’s no surprise that Justin Bieber and Selena Gomez were among the big winners, and that do-gooder Taylor Swift received The Big Help Award from Michelle Obama for her work with children’s charities, anti-bullying efforts, and more. Boy bands were also an integral part of the evening: One Direction performed, Big Time Rush won Favorite Music Group, and they recorded a music video during the show which aired shortly after. What a night!) (Hollywood Life) (MSN) (CMT) (Shine On Media)

The Angry Birds franchise continues to soar with a TV show debuting this fall (featuring 2-3 minute episodes that will be available on mobile devices, tablets, and TV screens. There’s no escaping those angry birds! In other TV news, MTV2 is launching a new show called “Hip Hop Squares” which is a reboot of the classic show “Hollywood Squares” but is considered more “party” than “game show!” We’re eager to see the show which features Millennial favorites like Nick Cannon, Mac Miller, and Kat Graham) (THR) (Deadline)

More and more kids are becoming published authors these days (as their parents pay for them to have self-published works. Sure this celebrates students’ writing and enables kids to have more opportunities, but it also creates unrealistic expectations with parents as biased publishers. What do you think of this trend?) (NY Times, reg. required)

Mattel announced that it will finally make a bald Barbie to honor kids who have lost their hair because of illness or cancer (after a public Facebook campaign that got more than 150,000 “likes.” It’s clear that there is enormous interest in such a doll, which Mattel has decided to donate to hospitals treating children, rather than sell in stores. The doll, a friend of Barbie, will come with wigs, hats, scarves, and other fashion accessories, and aims to comfort for kids during a tough time) (Time)

We sound like a broken record saying that brands have to be engaging and authentic in order to attract Millennials (but it’s true! Companies that stand for something, as well as admit when they make mistakes, are the ones that stand out to Gen Y. Moreover, Millennials like brands that take the time to understand them and not just regard them as tech-savvy — a term that’s been overused to define their generation. Several brands have succeeded in appealing to this audience by focusing on Millennials’ desire for discounts, as well as their perpetual state of nostalgia by offering retro-pricing. Yes, some places are actually selling items at prices that reflect the companies’ origin!) (Mediabistro) (MTV)

Millennials’ interest in Pinterest continues to increase (as it offers features that they appreciate, including a platform to categorize things, and a system of visual organization. Moreover, Millennials like being able to express themselves online and can do so through images in an interactive manner on the site. In other social media news, Disney’s Marvel Studios has a creative Facebook campaign to promote the upcoming movie “The Avengers.” The cities with the most Facebook likes will host free advance screenings nearly a month before the movie’s release, which is a smart strategy to boost interest both on- and off-line) (Conduit) (All Facebook)

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