Oh no! A “Final Notice” in your email, what will you do? Of all the cold-marketing triggers, these two simple words are some of the most visceral. The effect is enhanced when the email or fax notice is formatted like a court document, which it often is, and filled with legal-sounding terms, which it front-loads shamelessly.
The notices purport to be legally-mandated “intellectual property notifications,” telling a business owner of an impending expiration of a web domain and trying to cause enough anxiety to get the business to re-register the domain.
These notices contain dire-sounding word constructs such as “If you fail to reply…” and “You are required to advise…” In reality, all these scare tactics come down to is, “If you fail to pay us for this domain name, it may get registered by someone else.” These “final notices” are essentially spam that try to get you to register a domain with the sender at inflated prices that can be easily beaten by going directly to registrar, and provide you with a much higher level of peace of mind if coupled with managed hosting company that knows your business and can advise you on the best investments for your specific needs. A domain can be registered for as little as $13 per year with the cheapest hosts such as GoDaddy, and since control is of the essence, you need to work with people you trust.
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These unsolicited mailings often also try to entice customers by promising savings on hosting. Whenever you receive a mailing like this, you should pay attention to a number of things: the company that sent it, the monthly/yearly cost of the hosting that it’s selling, and, in cases that involve possible trademark issues, consult a lawyer.
The last case can be especially thorny, so if someone is trying to sell you a domain that contains a trademark of yours, an attorney or a domain consultant is someone you may want to talk to before forking over – you may have rights in this case that you were not aware of.