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Holiday Marketing To Millennials, Students’ Attitudes, TV Shows We’re Looking Forward To

Kohl's Black FridayWith Thanksgiving a few days away, it’s time to think about (reaching teens and collegians during the holiday shopping season with well targeted messaging. Kohl’s gets it right with a hilarious take on Rebecca Black’s “Friday” rearranged to remind listeners “It’s Black Friday, Black Friday, gotta go to Kohl’s on Black Friday…”. We also love Gap’s new marketing strategy, though it isn’t holiday-specific. The retailer is employing the Roqbot app to allow shoppers to pick their favorite music from Gap’s 6 million tune list to play while they’re in-store. We think this tactic has the power to keep them browsing a little longer waiting to hear their song or to listen to the full play of another gem) (MediaPost) (What’s Trending) (Evolver)

The LA Times offered a great roundup on Millennial students’ and recent grads’ attitudes (toward work and unemployment this weekend. Speaking of students, Occupy Wall Street is embracing student loan reform as one of its tenets. We’re all for fixing the flawed system, but the movement’s latest idea — blanket student loan forgiveness — is ridiculous, no matter how many broke and indebted students sign the petition. We like this student paper’s practical take on the issues. There’s also the issue of grads living at home, which may have certain repercussions on the economy, but not as much as it’s having on parents’ budgets as they continue to foot the bill for their children) (USF Oracle) (HuffPo)

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We’re looking forward to ABC Family’s new tech drama (“Intercept.” Finally, social spying skills are used for good when a college student invents a device that can capture conversations. In other TV show news, we’re curious to see what NBC will do with a comedy about a family and their Jim Henson-created puppet neighbors. These days, it seems like anything from the Henson catalog can’t miss!) (Kidscreen) (THR)

Speaking of puppets, the Muppets (are practically running a clinic on social media marketing. From viral videos to Facebook pages — and now with a Tap Tap app — the classic characters are literally everywhere. But the ultimate question is, will all this social media savvy win the box office this coming weekend? “The Muppets” faces off against “Hugo” and “Arthur Christmas”… What’s your prediction?) (PSFK) (NY Mag)

We’re looking forward to Diablo Cody’s take on the classic teen series (Sweet Valley High. The project is in the very early stages, so we don’t know when it will be out yet, but hopefully we won’t have to wait too long for a fresh take on the lives of Elizabeth and Jessica Wakefield!) (The Frisky)

The supernatural stories that are wildly popular among teens (are a perfect fit for their lives. Harry, Hermione, Edward, and Bella allow them to explore a broad range of emotions, which they feel in extreme … and on a daily basis. That may explain how the latest installment of the Twilight Saga was able to break a long box office slump, if not a franchise record) (WSJ, reg required) (Deadline Hollywood)

Your favorite ‘Sesame Street’ characters (can now tell you how to get to Sesame Street and beyond through a partnership with TomTom navigation systems. We’re so excited to have Ernie tell us to “Engage hyperdrive!” that we might just have to get a car!) (PennLive)

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