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Grammys Go After Millennials, Making The Most Of 90s Nostalgia, Social Media In China

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Grammys Go After Millennials, Making The Most Of 90s Nostalgia, Social Media In China image grammy 300x202The Grammy Awards is clearly catering to the Millennial audience (with a few new additions this year. A Grammy Live streaming broadcast with social tie ins begins this Friday following all the activities leading up to the big event and new technology to get official releases of show performances online almost immediately. In a nod to youth music trends, the Grammys has also added a dance/electronica segment to the show. The category nominees, including Deadmau5 and Lil Wayne, will perform in a tent amid 1,000 pumped up fans) (Giga Om) (NYT, reg required)

- It’s no secret that Millennials are nostalgic for the 90s with ‘retro’ TV shows and fashion (making a comeback. But how are brands making the most of it? Some are cashing in on bringing back certain styles with an updated flair, blending modern technology with retro accessories — like a handset for a cell phone, and introducing 90s attitude in current media) (Fast Company)

- Check out this infographic about the social media scene (in China. With the “great (fire) wall” that bars young people from the social sites popular in the U.S. and other countries, Chinese youth have adopted copycat sites. The most common way they log on? Cell phone! Although social media has been part of some prett powerful movements, its real power is creating local change, according to one expert) (Derek Baird) (PSFK)

- Chances are, you’ve done your share of shoe doodling (or you know someone who has. Now Vans is turning that talent into a money making opportunity for crafty students who can submit their shoe designs for a chance to win $50,000 for their school’s art program. Break out your markers and get sketching) (IHeartDaily)

- Teens love texting, and they even read texts from brands (according to DoSomething. The challenge with text message marketing, however, is that it’s not social; teens don’t forward or share texts the way they do messages on Facebook or Twitter. The lesson here? Pairing text messaging with complementary social marketing gets the best results) (Mashable)

- ‘Dance Academy’ is sure to get high marks (when it debuts on Nickelodeon, paired with an digital fan experience including bonus videos, texts, and online messages from the stars. The show centers on a young girl following her dream to become a ballet dancer. In other TV news, “Smash” and “The Voice” scored massive ratings following heavy promotion during the Super Bowl) (Kidscreen) (THR)

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