On Monday, Facebook confirmed that it had acquired Gowalla—the location-based social network. The purchase has been deemed an “acqi-hire,” as Facebook’s focus is on the employees rather than the product. Although Gowalla has long trailed Foursquare in adoption and share of mind, the app was praised for its intuitive UI.
The conversation about social media is a hot topic within social media, so we were curious about how the announcement was perceived. Based on an analysis of Twitter and Facebook, we’ve discovered the following:
- 67% of the conversation is simply sharing the news with no additional commentary
- 8% are discussing the impact of the acquisition on individual Gowalla and Facebook users
- 14% are curious about the implications of the deal on the social media and mobile app industry
- 10% distrust Facebook and are unhappy about the acquisition