Gnosis Arts Media Group, an Internet PR firm in the Greater NYC area, will soon be launching Ask a PRofessor (TM), a real time Q & A service that will work 24 hours a day, seven days a week, 52 weeks a year. Ask A PRofessor utilizes IM, SMS and the Twitter API – along with the assistance of a real, live professor – provide answers to public relations questions, in real time, round the clock.
“What makes this service unique, I think, is that our clients as well as prospective customers will be able to get answers to virtually any PR question they have, in real time, 24 hours a day, 7 days week,” said Eric Bryant, director of Gnosis Arts Media Group. “We will be growing our database of semantically-interpreted questions and answers so that, over time, the answers will become richer, more comprehensive and more specific to the questioner’s needs.”
Though the service has not yet launched, Ask A PRofessor will be available next week and will be accessible on the firm’s website. All information delivered by Ask A PRofessor is peer-reviewed by an academic community to ensure quality and authoritativeness. To find out more about this service, contact Gnosis Arts by visiting http://gnosisarts.com/home/Special:Contact or by email at email@example.com. Those interested can also call 908.443.1665 for more information.
When the “real” professor is online, users will see an “online” status in an embedded, live support chat module. Those wishing to use the service then submit their payment via PayPal of $7.50 for a 15 minute Q&A session. The user next enters a name and asks a question. The Professor will be notified immediately of payment and the Q&A session will begin.
Semantic Web Ontology Meets Public Relations Research
If the “real” professor is not online, the chat box status will say “offline” – and here’s where the magic begins. When the professor is offline, users will receive answers – this time free of charge – in one of four ways: via text message, via instant message (IM), via Twitter, or via a wiki forum. If the user elects to use text or IM, the answer will be delivered within seconds.
But how does the service know what the user’s question is about?
“This is made possible by our understanding of semantic web ontologies,” Bryant said. “We scripted SMS and IM apps using these ontologies to deliver relevant automated answers based on interpreting the key words and phrases contained in the questions.”
Users will also have the option to post a question to the Ask A PRofessor forum. In this case, the professor will be notified by email and will respond to users within 24 hours. Or, users can tweet their question, directly to the professor, right from the page. This way, if the professor is online but not logged into the live chat service, she can respond to the question quickly.
To get answers via IM, users first must download Google Talk IM software. Next, they add the virtual professor GTalk user to their contacts. Then, they ask their question to the “virtual professor” who is, of course, online around the clock. The user will receive a response immediately, with a semantically-interpreted answer from a virtual database of academic or peer reviewed articles.
“We feel that offering several different ways to ask and answer a question will be an invaluable asset to our clients and prospects,” Bryant said. “This is a 24/7, real-time service. It will save people valuable time because they won’t have to scour Google for hours to find a quality answer to their PR question or wait days or weeks after posting a forum thread to get an expert answer.”
Ask A PRofessor gives users top quality answers in a quick and personalized way, in real-time, 24 hours a day, seven days a week. Users can be very specific or very general with their questions and will still be given relevant information back. “One beautiful thing about the application: it isn’t static, but very dynamic. We can constantly improve on it, making the answers better, enlarging the database of culled answers, adding more key phrases to help it better ‘interpret’ the user’s question. With Ask A Professor, a user’s PR knowledge will be ‘virtually’ unlimited,” Bryant said.