The Sizzle: Cowell vs computer The Fri-Up: Coachella The Sauce: Gothsuptrees
- Nokia to deeply discout as trouble mounts
- Google is shutting out rivals
- Could Simon Cowell be replaced by a computer?
- Facebook sets date for IPO
Coachella the most glamourous of the US music festivals, held each April in the Californian desert. This year, over two weekends, between which the biggest names in music from the US and UK camp out in Hollywood.
This year, headliners include Radiohead, The Black Keys, Snoop Dogg and Dr Dre, but who was the most discussed artist of all the live acts playing over three days?
Recommended for YouWebcast: Sales and Marketing Alignment: 7 Steps To Implement Effective Sales Enablement
First lets have a look at the biggest sites for coverage of the three day festival. Fig 1. Top sites for Coachella
Twitter and Facebook landing the top spots are no surprise considering the demographic of the festival: young, tech savvy (and beautiful). But it is interesting that an Australian rock blog actually cites more mentions than the Coachella site itself. Finally, the big reveal. With so many massive names on the line-up who could the most mentioned artist be? Fig 2. Wordcloud for Coachella weekend 1.
So technology stole the show. The hollogram of Tupac was the most talked about act of the festival’s first weekend. As we head into weekend two, it will be interesting to see if any living artist can compete this time.
Something for the weekend:
Hope you enjoyed the Friday#, have a great weekend.