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Black Friday 2011 Recap

This year’s Black Friday came and went, but not before it rebounded significantly from the previous year.  Specifically E-Commerce was the big winner this year as sales overall went up 24.3% compared to last year.  Here’s some other fun facts specifically relating to online sales from this year’s Black Friday.

A big differentiator from this year to last year was the significant increase in mobile device sales.  9.8% of purchases were made from a mobile device this year.  This basically tripled over last year.  Apple and Android devices virtually accounted for all of the Black Friday traffic.

ChannelAdvisor reported a 20% increased in year-over-year sales for its clients on Black Friday.  Amazon was reported to have seen a 50% increase, while ebay experienced a 15% gain.  The only loser reported were comparison shopping engines, which were reported down 1%.

Compuware Gomez reported the best performing mobile sites were Sears, Best Buy and Amazon.  The fastest loading e-commerce sites were J.C. Penney, Dell and Apple.

Page views peaked Thanksgiving night at 1.845 million views per minute. That number fell to 1.25 million by early Friday afternoon, telling us shoppers were out and about off their computers.

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