Trends & News

28 Million UK Internet Users Are Casual Gamers (And Other Social Gaming Stats)

Not sure about the value of social gaming for your brand or business? Check out these interesting stats and facts…

According to the UK National Gamers Survey:

  • 28 million UK internet users are casual gamers – amounting to 67% of all internet users.
  • 20 million of those use their mobile handsets to play games on
  • More than 40% of time spent on Facebook is spent on playing social games. 19% of game players even claim they are “addicted” to social games.

According to Utalk marketing:

  • 23% of gamers say they are more likely to buy a brand that has sponsored or advertised on a social game
  • 18% said they would click on an ad to gain a reward

According to game developers Wild Tangent:

  • The median age for social gamers is 35, and they are mostly female

According to market research company Park Associates:

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  • Facebook embedded games alone will rise from $1bn last year to £5bn by 2015

Think social gaming is too expensive for you? According to agency TBWA:

  • Third party platforms are the easiest and cheapest way to leverage social gaming opportunities – by third party read Facebook.
  • To create a simple game [on Facebook] costs about the same amount as you would pay to develop an app for the site – between 10k and 200k

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