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27 Stunning Millennial Stats About Our Future Employees, Leaders, Consumers and Parents

27 Stunning Millennial Stats About Our Future Employees, Leaders, Consumers and Parents

Trends & News

A lot has happened since 9/16/13 when we published one of our most popular posts to date, 22 Shocking Stats About Millennials To Help You Chart Tomorrow’s Change. Why fix... read more

Clean & Clear Invites Teens To Show Their Real Selves Via #SeeTheRealMe Contest

Clean & Clear Invites Teens To Show Their Real Selves Via #SeeTheRealMe Contest

Trends & News

Clean & Clear is gradually reaching out to the masses with its ‘See the Real Me’ campaign. This year the Johnson & Johnson brand with a range of acne control... read more

Top 10 Ads from September 2014

Top 10 Ads from September 2014

Trends & News

Ads make us laugh, they make us cry, and sometimes they make us yell at our TVs (especially when interrupting your favorite show or movie). But no matter how you... read more

Trend Predictions: What We Can Learn From The Fashion Industry?

Trend Predictions: What We Can Learn From The Fashion Industry?

Trends & News

I read an interesting article on the way to work this morning (A Means to a Trend by Peter Firth) that outlined how the fashion industry has developed and adapted... read more

Slang in The Dictionary: Totes Amaze or Utter Disgrace?

Slang in The Dictionary: Totes Amaze or Utter Disgrace?

Trends & News

The English language is a complex, yet beautiful thing. It’s notoriously difficult for non-speakers to learn, with its irregularities and inconsistencies, but which other tongue gives you words as sumptuous... read more

Finding Your Fans on Reddit

Finding Your Fans on Reddit

Trends & News

Despite its anti-corporate, anti-ad attitude, Reddit finds itself raided by businesses all the time. At any time you can hop on and find accounts that are pretty obviously business owned.... read more

The Problem With Massive Brand Acquisitions

The Problem With Massive Brand Acquisitions

Trends & News

The 800 pound gorilla Microsoft devours yet another company — Minecraft – for $2.5 billion. Some of you who will be excited about this acquisition and others will hate it. Why the polarity?... read more

Software Lead Generation Tips – Stocking the Right Toys

Software Lead Generation Tips – Stocking the Right Toys

Trends & News

When you create buyer profiles, it’s often the case that you end up with more than one. It’s what allows to market the right products to the right audience and... read more

Unhappy Meal Options: Consumers Losing Taste For Fast Food

Unhappy Meal Options: Consumers Losing Taste For Fast Food

Trends & News

A new study conducted by New York-based brand and customer loyalty and engagement consultancy, Brand Keys (www.brandkeys.com) has shown that demographics and associated core values of generational cohorts explain critical... read more

Business Buzz: 3 Athletes Who Were Savvy Businessmen

Business Buzz: 3 Athletes Who Were Savvy Businessmen

Trends & News

If you’ve seen the ESPN documentary Broke, you’re well aware of how a lot of athletes end up filing for bankruptcy, no matter how much money they make as a... read more

4 of the Most Innovative Brand Building Campaigns of Recent Years

4 of the Most Innovative Brand Building Campaigns of Recent Years

Trends & News

There are many potential ingredients for an intriguing brand building campaign. Whether it’s a beautifully shot commercial, amusing billboard or even a controversial opinion, there’s one element they all have... read more

Rain Ready: Taking On The Mighty Thor

Rain Ready: Taking On The Mighty Thor

Trends & News

Jupiter, Thor, Mother Nature, ritualistic rain dances – since the dawn of time, humankind has created ways to explain the inexplicable of weather, change the course of the unchangeable and... read more

A Water Wheel In Baltimore Keeps The Harbor Moving

A Water Wheel In Baltimore Keeps The Harbor Moving

Trends & News

Do you remember the iconic 1970s commercial of the crying Native American, paddling his canoe through a polluted river?  It’s no secret that garbage and litter in our waterways has been an... read more

Social Media Face Off: Jack Daniel’s vs. Jim Beam

Social Media Face Off: Jack Daniel’s vs. Jim Beam

Trends & News

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With some many options for consumers to choose from, the food and beverage industry has always been incredibly competitive. But at the moment, the competition is heating up specifically in... read more

Soccer’s Social Presence Post World Cup

Soccer’s Social Presence Post World Cup

Trends & News

Measuring Shifts in US Conversation Around the World’s Favorite Sport Every four years when the World Cup is held, many people anticipate and hope, some more than others, that the... read more