What Technology Has in Mind for Your Brand’s Future

Every corporation, start-up and non-profit faces multiple challenges today, most pressing of which is the pace of changing technology. But just as important is the ability to imagine what possibilities new mobile, gaming and social technologies all unlock for your business, brand and social impact.

With this challenge in mind, I wanted to share three examples of emerging technologies that will change our world. Part fact, part fiction, each turns on technology that is already in the making and shall be shortly coming to market. So here goes.

With the imminent launch of the iPad 3, I wanted to share this vision of what it may look like and do. The point is not to guess whether this is accurate or not but to consider what such possibilities could unlock for your business.

The second video is a vision of the future of smart glass by Corning. The glass projects a future of collaboration, creativity and connection that seems impossible today but that is almost here.

Finally, we have the much hyped Google Googles or glasses that hold the promise of an augmented reality experience or streaming data right before your eyes.

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After watching these two videos, ask yourself:

  • How could I use such technology in my business?
  • How could it scale my brand awareness?
  • How can I use each of these technologies to rbetter serve my customers?
  • How could I use it to increase the positive social impact of my brand?
  • How can they be used to shape our world?

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