Free Webcast: How To Create Killer Marketing Content – Learn More ›
Popular Today in Tech: All Popular Articles

Should We Be Talking About Rewardification and Gamification?

Tech & Gadgets

I have written a little about Gamification. I love the concept and have just been doing a little bit of it on my website – www.yars.co.uk. I have implemented very simple ideas like Achievements and Experience points for participation.

I talk to many people about such things and they often come back with the same comments. Where is the game in that? Is that not just Kudos or Karma like we used to have on forums?

My response is always the same, yes. It is exactly that. The game is the mechanic of doing a task for a reward, but now we have a buzzword for it.

However, when I talk about projects like Digitalkoot that uses a game to digitise words, people get the Gamification idea straight away.

This got me thinking. I understand perfectly well, why we call both things Gamification. However, it is clear that many don’t see how the first example fits with this moniker.

Related Resources from B2C
» Free Webcast: How To Create Killer Marketing Content

Should we instead consider making it easier for people to understand?

Rewardification and Gameification.

It would be very simple to split the two.

Offering rewards for tasks in situations that are not obvious games, such as Experience points and Achievements for submitting news and reviews to my site, would be Rewardification.

Using actual games, that are easy to see as games, to complete tasks would be Gamification.

Just a thought.

Comments on this Article: 4

Add a Comment
  1. At Badgeville we look at techniques to measure and influence behavior as falling into either gamification or reputation programs. You have a really good point that sometimes programs designed to drive behavior aren’t game-like at all, but instead are designed as sophisticated status programs. These fall under the reputation umbrella. For more information, visit http://www.badgeville.com

    • Andrzej says:

      Hi there. Thanks for the feedback :) I have actually checked out Badgeville and it looks great. This was merely a hypothetical question to be honest. The problem is that Gamification is a really hard word to sell and consists of so many facets! However it is what we have so we need to work with it.

      Let’s call the next tech fad Bob!

  2. Robin says:

    I agree it can be hard to work out how to describe gamification in a business context and tell people that they need it. I guess the ROI should speak for itself but that is hard for a startup like us to show (we building a new e-mail system that uses gamification to make responding to e-mail more enjoyable (or at least bearable), *and* encourage better e-mail etiquette. Feel free to take a look at http://zeninbox.com/get or drop me a mail if you’re interested, we’d love to get your feedback.)

Add a Comment:


Thank you for adding to the conversation!

Our comments are moderated. Your comment may not appear immediately.