Free Webcast May 30: How Kia Drives Social Stories to Millions of Consumers   Learn More ›
Subscribe
Popular Today in Tech: All Popular Articles

Google Chrome Wins Over Consumers, Market Share

Tech & Gadgets

Google Chrome Wins Over Consumers, Market Share image chromelogo highres 500x130

For the first time in history, Microsoft’s Internet Explorer no longer runs the web. Instead, Google’s Chrome web browser has become the most popular browser.

Chrome Analysis

Why the switch? According to our Twitter analysis, the most important factor for users is personalization. 14% said they chose Chrome because of the lack of advancement on Internet Explorer’s end seemed to catch up with it, as general negative sentiment assumes 31%, users are conditioned to view the software’s flaws and little else.

Google Chrome Wins Over Consumers, Market Share image chrome summary e1340645909293Quantitative Drivers of Sentiment – Google Chrome Web Browser

Negative opinions about Chrome were markedly lower thanks to the browser’s personalization features and quickness.

Google Chrome Wins Over Consumers, Market Share image Screen Shot 2012 06 25 at 1.45.31 PM e1340646631265

Firefox Analysis

Google Chrome Wins Over Consumers, Market Share image firefox summary e1340646942121

Consumers now see Mozilla attempting to catch up to Chrome by issuing numerous updates to Firefox.

Google Chrome Wins Over Consumers, Market Share image firefox quote

Internet Explorer Analysis

According to Twitter users, the only thing Internet Explorer has going for it now is its commercials.

Google Chrome Wins Over Consumers, Market Share image ie summary

Quantitative Analysis – Internet Explorer

Results Comparison

Google Chrome Wins Over Consumers, Market Share image Screen Shot 2012 06 25 at 2.06.57 PM e1340647753212

When it comes to web browsers do you have a preference? Let us know in the comments below or tweet us @crimsonhexagon.

RSS Comments Feed

Comments on this Article: 0

Add a Comment

Add a Comment: