Want fries with that? We’ve all had that moment where we get a hunger and head out in the night to our favorite fast food joint in order to fill our cravings. And if you’ve been to a modernized drive-through lately, you’ve probably come across a digital menu board. Whether in-store or in the drive through, these digital wonders are changing the way restaurants do business today.
What was wrong with the traditional paper menu or a quaint yet artistic chalkboard, you say? Plenty, if you’re a restaurateur. From keeping up to date on new regulations to higher check averages, a survey and infogarphic conducted by QSRWeb.com revealed the top 12 benefits of working with digital menu boards.
Interestingly, while 70% of quick service restaurant sales occur through drive-thru, only 27.3% of restaurants have them installed at the drive-thru. Would you be more likely to order? Studies say yes – the majority of respondents reported a 1-5%+ increase on orders.
While fast food is a great occasional treat, it’s important to keep a healthy lifestyle. In fact, the Affordable Heathcare Act of 2010, commonly referred to as Obamacare, now requires to show calorie counts on menu items. Digital signage will actually make us think twice before ordering that supersized fries.
What do you think about digital menu boards? Are they helpful or do you yearn for the simpler menu days. Let us know in the comments.