Analysts: Why More Firms Are Embracing Unified Communications

If you were in any doubt about the need for better communication and collaboration tools for your business, a couple of new reports published last week should help with your decision-making, as they’ve highlighted key reasons why demand for these solutions is booming.

Interest in unified communications and collaboration (UC&C) has been growing in recent years, as it is increasingly recognized as a great way to cut costs and drive productivity improvements by ensuring workers are always able to connect with the right people though a variety of platforms.

One organization taking a look at the market is IDC, which released its Vendor Assessment of the Worldwide Unified Communications and Collaboration Market for 2013. Rich Costello, senior research analyst at the firm, observed advances in the technology mean customers can choose from a variety of solutions to find one that is most appropriate for them.

He added: “Selecting a UC&C vendor solution should be based on several factors including whether vendors meet the organizational criteria for call control, user profiles, communication and collaborative applications, cost savings and benefits and revenue-generating opportunities.”

IDC noted interest in UC solutions is being driven by greater demand for mobility, collaboration, videoconferencing and better integration with business processes. The continuing transition from traditional telephony and messaging solutions to more integrated systems is also boosting the market.

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Analysts: Why More Firms Are Embracing Unified Communications image transparency emea chart

These findings were echoed by a report from Transparency Market Research. It found the global UC market was valued at $22.8 billion in 2011, but is forecast to reach $61.9 billion by 2018 – a compound annual growth rate of 15.7% from 2012 to 2018.

The company noted: “With the evolution of IP networks and the ever increasing sophistication of the networks, voice along with video and data traffic can all be handled simultaneously.”

It noted that because of this, UC can boost flexibility by making it easier for individuals to communicate and collaborate via their method of choice.

Transparency Market Research added that greater proliferation of device with videoconferencing capabilities and the growing bring your own device trend are also key drivers for IT executives to invest in UC&C.

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