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Tag: "Social Media"
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Moving Beyond the Social Customer into the Era of Customer Engagement
We recently connected with Paul Greenberg, one of the most respected minds in marketing, technology and CRM (albeit for a short catch-up). His seminal book CRM at the Speed of... read more
6 Steps to Maximize LinkedIn for Your Business
Do you want to increase your influence on LinkedIn and start to generate profitable leads for your business? LinkedIn is the largest professional network on the Internet and currently has... read more
How LinkedIn Can Help Students
1It’s that time of year again: college seniors begin to realize how close they are to graduating, and the scramble for employment surges. It seems as though each year we... read more
Why the Most Important Part of the Sales Funnel Lies Above It
There’s a running joke among people who either use or have tried various CRM (Customer Relationship Management) tools: Q: What does the “R” in CRM stand for? A: Reports…Revenue…Redundancy… You... read more
Can Social Media Work for Midsized B2Bs?
If you’re like most small or midsized B2B companies, you’re probably skeptical about the value of social media for your business. How could a Facebook page impact your sales environment?... read more
Tom Sawyer Goes Social – Hootsuite’s Crowdsourcing Insights
A lot of companies talk about user-generated content and crowdsourcing from advocates, but it’s first critical to think about what motivates people to work on a brand’s behalf… It’s now... read more
5 Ways Social Media Helps Increase Website Conversion
If you are a savvy business owner looking to increase website conversion, an integrated, authentic social media strategy is imperative to achieving the results that you desire. Here are five... read more
To Be or Not To Be an Open Networker
4It appears as though there are two prevailing philosophies about networking on LinkedIn. Open networking versus connecting only to those you personally know or do business with. My Partner, Mike... read more
The Project Board: Why the World is Ready For It and So Are You
Gone are the days when companies need to post a local advertisement, to spend hours interviewing freelancers for a position to complete a single task (of which the end result... read more
My Favorite Quotes From SXSW Interactive
My favorite quotes and comments from SXSW 2012 sessions and panels, with some great insights on branding, digital design and social media. Over the weekend of March 10th, my colleague... read more
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AMEX and Twitter Launch Project to Save Your Wallet
Social media is being utilized in a myriad of forms, and many businesses are scrambling to find new and innovate ways to capitalize on the popularity of social media beacons... read more
Checklist For Your Social Spring Cleaning
1Spring has officially arrived, and it’s not just a time to reorganize your office, garage or closet. This year, expand your spring cleaning ritual to your social media marketing as... read more
How To: Customize Your Facebook Page Timeline with Custom App Icons
6Did you know that with the new Facebook Timeline for Pages you can set the icon image that is used to identify your applications? This is a great way to... read more
What is your Market Validation Plan?
Here’s the situation: Your development team is busy creating a Minimum Viable Product (MVP). You have people off in all directions trying to secure some funding. But do you have a Market... read more
A Social Media Policy: Brand Insurance
Despite the prevalence of social media use by companies and their employees, a surprising 76% of companies are still operating without a clearly defined social media policy. To safeguard your... read more
