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Tag: "social media tips"
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Social Media For Pros
When it comes to social media in business, there is a cardinal rule you must remember: if you are not willing to respond to the posts that people submit to... read more
Was Social Media Ever Intended for Business?
By definition, social media are tools used to socialize. Platforms like Twitter, Facebook, Google+, YouTube, LinkedIn and Flickr allow people to connect, comment and share with friends, colleagues and acquaintances... read more
Marketers Who Treat Social Media As One Size Fits All Are Making A Tragic Mistake
Marketers and companies need to realize that prospects and customers are two different types of people and that their most valuable asset in the social media space are their most... read more
Social Media’s Dirty Little Secret
1For all the time people spend on social media – the most recent report from Nielsen indicates Americans spend over 53 billion minutes per month on Facebook alone, it is... read more
Use Email Marketing And Social Media As Part Of An Integrated Marketing Strategy
1Businesses that combine email marketing with social media marketing are more successful with their integrated marketing campaigns than those who use email alone. That was the conclusion gleaned from a... read more
Facebook Autoposting – A Social Media No No
1On average, Facebook Pages that show posts via a third party app such as HootSuite or TweetDeck, as opposed to linking the old fashioned manual way, receive 70% fewer likes... read more
Use Tribe Marketing to Target B2C Audiences Within a B2B Strategy
Last night I was talking to a group of entrepreneurs who are all bootstrapping their own start-ups. Largely, their products and services were geared toward the B2B marketplace. Like many low-cost products and services... read more
Should Teachers And Students Be Allowed To Communicate Via Social Media?
A state law in Missouri, which would have prevented teachers and students from communicating privately over the Internet on social media sites such as Facebook and Twitter was temporarily blocked,... read more
There is No Excuse for Ignoring Mobile – Even in B2B PR and Marketing
Today I read an article on the BBC that said almost half of internet users in the UK access the internet via a mobile phone. Selfishly, I then looked for global... read more
Hunter S. Thompson Provides the Best Social Media Advice
Up until recently, I was one of the people who strongly felt that social media should only be a small part of a B2B communications plan. I know, I know—but... read more
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Social Media: It Doesn’t Reach Everyone, Particularly the Wealthy
2There’s no denying that as marketers, we’re heavily influenced by the social media bandwagon. While it’s still hot, companies in nearly every industry are focusing their budgets on it, to... read more
Why Twitter Matters To Marketers Now More Than Ever
A recent report on Twitter users and a recent development re: Twitter’s functionality should make every marketer sit up and take notice of Twitter, if they haven’t already that is.... read more
All Aboard?
We certainly are in the technology age; there’s no doubt about it. New technologies seem to emerge weekly, and as marketers, we not only have to jump on the bandwagon,... read more
How Versace Can Recoup After Facebook Attacks
Mashable’s recent article describes the fiasco that’s occurred on Versace’s Facebook Fan Page. If you’re not familiar with the story, basically protestors covered Versace’s Wall with vulgar messages about the... read more
Weave Social Media into Your Healthcare Marketing Strategy
1Medical professionals – yes, that means you – can benefit from using social media to build awareness and create loyalty among your patients, referral sources and future patients too. Social... read more
