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All Articles Tagged With: "social media tips"
All I Really Need To Know About Social Media Marketing I Learned In High School Physics
Back in the 1980s, Roger Fulghum inked All I Really Need To Know I Learned in Kindergarten. Do you remember reading it? It was very basic life principles put forth...
Social Media: Loss of Control or The Path to Serendipity?
I find myself in conversations about social media and its implications occasionally. And I mean: off-the-web, real-life discussions. Usually one of the pivot points is about whether or not it...
Social Media ROI and the Metrics That Don’t Matter
6Social media marketing has taken the business world by storm, but according to a study last year, 68% of companies cannot or do not know how to measure social media ROI...
If This Than That: A Social Media Tool to Drive Engagement
2A friend recently told me about http://ifttt.com/, If Then That. It essentially allows you to create recipes for actions. For example, if someone mentions me on Twitter, I can automatically reply...
2012 Key Social Technology Predictions from Top Business and Marketing Strategists
2011 was a year of increased adoption of social technologies within the enterprise, and that trend will continue into 2012. In their fifth annual survey of over 4,200 global executives,...
When It Comes To Social Media, Consumers Wont Take No For An Answer
Nearly 90% of consumers surveyed said they’d be either somewhat less likely or far less likely to do business with that company in the future if confronted with this… and...
The Social Strategist: Social Marketing Discussion With Chris Barger
When it comes to social media for the enterprise, you’d be hard pressed to find a more qualified expert than Chris Barger. He spent four years as Director of Global...
Social Media Engagement: Not Just For B2C Anymore
If 2011 was the year that business-to-consumer companies embraced social media for customer engagement, I hope that in 2012, business-to-business vendors will follow the B2C’s lead. Unfortunately, many B2B companies...
The Social Spark: Strategies To Increase Social Engagement
Engagement with your audience is one of great advantages of social media marketing, but creating meaningful and advantageous conversations is as much an art as it is a science. Engagement...
Even More Proof Of The Major Disconnect Between Brands And Consumers When It Comes To Social Media
1Back in December I shared results of a survey which revealed, among many other things, that marketers don’t get it. They don’t get why consumers want to engage and follow...
Top Five Things I Resolve To Never Hear A Marketer Say About Social Media In 2012… And Beyond
It’s early January which means it’s time for college football bowl games, returning unwanted holiday gifts, and of course making resolutions for the coming year. Here are some things I...
New Year’s Resolutions: 5 Social Media Mistakes To Avoid
5If there are any marketers out there who don’t have social media marketing on their 2012 marketing plan, they’re a definite minority. Nearly everyone agrees that it’s among the most...
Dear John or The Notebook: How Would You Say Goodbye to 2011?
1In the last days just before the New Year, for what seems like every year, people are clamoring to quickly push aside the year that just was. Many people do...
How Are Successful Salespeople Leveraging Social Media for Selling? – Creating Value
This is the final post in a study we created along with Focus.com to discuss the best practices to leverage social media for sales teams. After talking to eight of...
Timing is Everything: Post When it Counts
4Social media marketers now have data to guide them in choosing the best time to post content on Facebook and Twitter. Argyle Social created a helpful infographic (see below) to...
