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Tag: "social media campaigns"
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Social Media Drives Better Email Results
According to two recent reports, marketers are seeing better results when combining email and social media tactics. While integrated marketing approaches are nothing new, email and social media are especially complimentary marketing... read more
3 Critical Elements of a Successful Social Media Marketing Campaign
4Having spent the last year presenting the topic of social media marketing to a variety of professional trade associations, I’ve had the opportunity to see how various individuals, companies and... read more
Nigerian President Provides Marketers A Playbook For Facebook Success
3When most Americans think of Nigeria and the Internet, it typically comes with some negative feelings. From email spam and bank account phishing schemes to credit card and identity theft,... read more
Social Media Campaigns That Moms Love
3Did Mom invent social media? Some say she did. And there is no arguing that she is driving it and helping it to evolve. There are 82 million moms across... read more
Levi’s Turns Facebook to Incorporate Social Shopping
Levi’s recently become the first retailer that Facebook invited to pilot its new plug-in capabilities. In order to fully maximize this opportunity, Levi’s hired Social Amp to create a Facebook integrated... read more
9 Essential Social Media Resources
Whether you are just beginning to dip your toes into the “social media” waters or are a seasoned professional, there is something for everyone. These resources include everything from how... read more
Coach Turns to Brickfish to Create “Designer” Social Media Program
1When Coach, the preeminent designer, producer, and marketer of fine accessories, sought to broaden its audience to reach a new, younger demographic, specifically females ages 17-22, they turned to Brickfish,... read more
Is Your Social Media Strategy Really a Strategy?
10The ecommerce industry is aflutter with social media buzz. This is understandable – social media usage has grown faster than the adoption of television. With this in mind, many small... read more
Syncapse Calculates the Value of a Facebook Fan
1Social media is becoming widely adopted by businesses of all sizes, yet one of the biggest struggles has been calculating the ROI of these campaigns. In response to this struggle,... read more
Tweets for a Cause Helps Support Susan G. Komen (Atlanta)
In early May 2009, a collaboration of Twitter users called Tweets for a Cause (TFAC) generated more than 11,000 Website visits and exposure to more than 1.2 million Twitter users... read more
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Redbox Offers Facebook Fans to Kick Start Summer with a Free Movie Rental
1Redbox, which was purchased from McDonald’s Corporation by Coinstar in2009, is quickly become a leader in DVD movie rentals. The company operates over 20,000 self-serve kiosks across the country located... read more
