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All Articles Tagged With: "social media campaigns"
Too Many Social Media Marketers Still Believe Size Matters
1A recent study revealed that social media marketers are still hung up on size; still worried about quantity over quality when it comes to social media marketing measurement. As anyone...
Boomers Take Part in the SOPA/PIPA Revolution: Washington Beware, It’s a New Day
1SOPA and PIPA were sunk by new-age revolutionaries who were organized by websites like Wikipedia and Google. Baby Boomers could join their kids in exercising social conscience and their political...
When It Comes To Social Media, Consumers Wont Take No For An Answer
Nearly 90% of consumers surveyed said they’d be either somewhat less likely or far less likely to do business with that company in the future if confronted with this… and...
Even More Proof Of The Major Disconnect Between Brands And Consumers When It Comes To Social Media
1Back in December I shared results of a survey which revealed, among many other things, that marketers don’t get it. They don’t get why consumers want to engage and follow...
Timing is Everything: Post When it Counts
4Social media marketers now have data to guide them in choosing the best time to post content on Facebook and Twitter. Argyle Social created a helpful infographic (see below) to...
Jimmy Kimmel Challenges You(Tube) To Social Media Success
1Jimmy Kimmel has done it again! A few weeks after the viral success of his first YouTube challenge, “I Told My Kids I Ate All Their Halloween Candy,” the late-night...
Debunking the Top 3 Myths of Social Media Marketing
4Social media marketing is booming, but that’s not necessarily a good thing for small businesses trying to break into the field and grow their market share. One of the pitfalls of...
Are Fortune 500 Companies Too Busy For Social Media?
According to a study conducted by the Center for Marketing Research at the University of Massachusetts Dartmouth nearly one-third of all Fortune 500 companies are not on the social media bandwagon – at...
Facebook Tells Google To Go Get Their Shine Box
Nothing like some good old fashioned competition to bring out some good old fashioned condescension amongst adversaries. Wait ’til you read how Mark Zuckerberg described Google+. Before I get to...
Is A Crisis The Real Test Of A Brand When It Comes To Social Media?
It’s relatively easy to set up a Facebook page or Twitter account and engage your fans and customers if you’re a brand… that is it’s easier to do that than...
The Dangers Of Facebook Promotions For Marketers And Advertisers
1You have your Facebook page all set up and you decide to offer an enticement to get more “likes.” Happens all the time, right? Well, you better be careful about...
Chapstick – Another Example Of A Brand Who Doesn’t Get Social Media, No Butts About It
Ho hum, another day, another example of a company or brand exhibiting all the traits of a company or brand who simply doesn’t get it when it comes to social...
When It Comes To Social Media, Companies Need To Look In Before Looking Out
From where I sit it appears a great number of companies need to turn the spotlight on themselves for a true and honest evaluation of themselves before jumping into the...
Brand Interaction Increasing On Twitter
The good news for brands and marketers is that 1/3 of brand followers are interacting via Twitter more this year than last year. The bad news is these same brand...
Marketers: Post After Hours To Get The Most Out Of Your Facebook Posts
Raise your hand if you’re a brand marketer who thinks posting to Facebook during “norma” business hours is the way to go? It’s ok if you have your hand raised...
