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All Articles Tagged With: "Social Media"

Starting Your Social Networking Journey – A Guide for Professional Services Firms
With a few exceptions, the professional services sector is still proving itself reluctant to embrace social media. A lack of understanding, a fear of the risks and a question mark...
What Effect Will Google’s Search Plus Your World Have?
In 2011, Google made plenty of changes on the search front, and from the looks of it, the company is starting 2012 in similar fashion. The internet giant recently launched...

Which Brands Will Be Sacked During The Super Bowl?
I know, I know… you’ve probably read your share of posts and articles relating to the Super Bowl and brands and advertisers. And Lord knows the postmortem will bring even...
Facebook Timeline: About Time
I guess it is about time … Facebook has been going about this since the F8 summit last year. I do understand that they needed to make sure the application...

Big Brands and Their Social Media Success: Case Study
Social media marketing is all about getting your audience; that is, your customers and your potential customers, interacting with your brand. It differs greatly from more time-honored forms of marketing...

Know the Best Times to Blog?
If you’re wondering what the best times for various blogging activities are, look no further. Veteran blogger Dan Zarrella, HubSpot‘s Social Media Scientist, delivers a simple Infographic (below) showing the...

Crossing Borders: 3 Important Things to Know before Setting your Business on the Web
Before setting your business online, there are three essential things that you first have to familiarize yourself with: hosting, SEO or search engine optimization and social media. Web Hosting Hosting...
The Social Media Effect on SEO – Give Yourself the Thumbs Up Rather Than the V’s!
Does Social Media have an effect on SEO? According to Eric Schmidt the Executive Chairman of Google in a recorded interview at Le Web in December 2011, it does. And...

B2B Social Media Management: Using the 10-4-1 Rule to Build Reach
I recently attended the webinar How to Master B2B Social Media Marketing with @KippBodnar and @JeffreyLCohen from Hubspot. Lots of great thought provoking information shared, including their “10-4-1” rule for...
This Year’s Super Bowl MVP? Mobile Ads – 5 Trends We’ll See This Sunday
1Whether you’re rooting for Patriots or Giants this Sunday, we’re all rooting for one thing together – great commercials. This year marks a game-changer for advertisers, though, as we’ll anxiously...

Super Bowl XLVI Social Media Command Center
1There are a few times in life when your personal passions meet your professional calling – an obsessive Patriots fan (that is me) gets to share with my colleagues and...

All I Really Need To Know About Social Media Marketing I Learned In High School Physics
Back in the 1980s, Roger Fulghum inked All I Really Need To Know I Learned in Kindergarten. Do you remember reading it? It was very basic life principles put forth...
Facebook, Twitter, and LinkedIn — Social Media Table Stakes. Are You Prepared to be Bold?
Some might say that social media has reached an inflection point. Companies are now staffing social media roles. They have shifted from inaction, to hiring consultants, to making social media...
Social is as Social Does
Recently I co-wrote a chapter in WOMMA’s upcoming book on measuring word of mouth and social media. In the process of writing this, it became obvious to both me, as...
5 Easy Social Media Tips To Brand Yourself
Your reputation now extends to the web, and whether you love it or hate it, that means social media is big part of that . More importantly, as a young...







