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All Articles Tagged With: "PPC"
4 Steps to Pay per Click Online Marketing
Pay per Click marketing is the new way of advertising. It really boomed with the introduction of Google as a search engine and since then we have all been participating...
3 Easy Steps To Getting Results With Internet Marketing
$17.5 billion today, and $36.7 billion by 2014, those are the budget numbers for online advertising. Online marketing is an area that can serve as a tipping point for most...
You Down with PPC? (Yeah, You Know Me!)
I think they’re getting down with PPC right now. Ask one person and they’ll tell you a pay-per-click campaign is a fantastic idea. Ask another, and they’ll tell you it’s...
August Internet Marketing Highlights
I’ve said it before, I’ll say it again: August is the Sunday of summer. Although it’s technically still summer until September 22, the end of August pretty much feels like...
Why PPC – 3 Reasons to Start Doing PPC Now
Are you still not doing PPC?! Silly business owners! There are many reasons to explore paid search marketing as a lead generation channel. Here are just three good reasons to...
Branded PPC Campaigns: Should You Bid on Your Company Name?
A common question that arises while working with and managing a company’s PPC efforts is whether or not they should be bidding on branded keywords if they are already ranking...
Where’s Mesothelioma, What Is Cord Blood & Other FAQs About Our Most Expensive Keywords Study
1Earlier this week we released a study that revealed the 20 most expensive, high-search-volume keyword categories to provide some insight into where Google makes all its billions in ad revenues,...
The Most Expensive Keywords in Google AdWords (And How to Target Them in Your Search Campaigns)
On the heels of Google’s blow-out Q2 2011 earnings announcement, we wanted to find out what keywords demand the highest costs per click and are most competitive in terms of...
Search Engine Marketing Specialization Can Hurt Overall Campaign Effectiveness
Recently, our search engine marketing (SEM) agency, Anvil Media, was up against a competitor for a piece of business. It was one of the rare situations in which we were...
The New Age Industry of Social Media: A Thriving Job Market
A recent infographic released by 2.0 Adoption Council indicates that the average salary for director level of social media is approximately $114,000 per year. The study, based on information gathered...
Get the Most for Your Money with Paid Search (PPC)
Making every dollar count Here’s how to get started in PPC, get the most out of your search marketing budget, and avoid some of the most common mistakes: Choose your...
The Foreign Language Web – An Online Marketing Gold Mine
1If you’re involved in search engine marketing, then you’ll already appreciate just how effective – and cost-effective – it can be to reach, and convert, consumers via the web. Even...
Make the Most of PPC Spending Through Conversion Optimization
There are times when your client or your boss will ask you to increase your PPC budget to get more sales. This may seem like a logical decision, but there...
Why Is Search So Darn Hard!
If you’re in digital marketing, you know what I mean just reading the title. You’re sitting at your desk and the email lands in your inbox with a thud: someone...
Google’s Local Search Focus – Its Affect on PPC for Inbound Marketing
1Being “the search guy” at Kuno, I’m constantly on Google looking for SERP (Search Engine Results Page) movement and anything new. It’s very rare that I find something new that...
