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All Articles Tagged With: "paid search"
20 Most Expensive Google AdWords Keywords [Infographic]
1Google makes a killing selling advertising – nearly 97% of its revenue comes from advertising. In the U.S., 41% of all online advertising dollars go to Google. Ever wonder which...
Top Trends In Digital Marketing [Graphs]
Top Trends In Digital Marketing With so many marketing channels available today, it can be challenging to understand the benefits, downsides, and quirks of them all. It seems like every...
Why PPC – 3 Reasons to Start Doing PPC Now
Are you still not doing PPC?! Silly business owners! There are many reasons to explore paid search marketing as a lead generation channel. Here are just three good reasons to...
Social Media And Content Marketing Are Already Over-Diluted And Your Current Plan Is A Dying Breed.
(This is a two part series, where we pose the IMMENSE marketing challenge you will be soon facing and in part two give important solutions, so follow it exclusively on...
A Holistic Approach to Marketing: Integrating Social, Search and People
1As the dust begins to settle on the endless possibilities of social media, marketers are gearing up for the next wave of digital growth. From Google’s report on mobile is...
How To: 6 Steps To A Pay Per Click Campaign Setup
You’ve decided that you want to try your hand at pay-per-click advertising. You like the sound of immediacy, transparency and the ability to test and adjust easily. But where do...
10 Steps To Increase Your AdWords ROI
For some marketers, especially B2B companies, the holidays may be a time of year when things slow down, which can be the perfect opportunity to thoroughly cleanse your PPC account...
Should SMBs Care about Yahoo Local and Bing Local?
As the local component of the online space continues to heat up, it is starting to get very crowded. There is Google, Facebook, Groupon, foursquare, Gowalla, Yahoo, Bing, Yelp, IYP,...
Make the Most of PPC Spending Through Conversion Optimization
There are times when your client or your boss will ask you to increase your PPC budget to get more sales. This may seem like a logical decision, but there...
Why Is Search So Darn Hard!
If you’re in digital marketing, you know what I mean just reading the title. You’re sitting at your desk and the email lands in your inbox with a thud: someone...
The Bing / Yahoo Integration Issues: The First Ten Days
For those of us that have been in the search engine marketing business since its inception, “platform integration” is one of those terms that make us shiver. We remember Ask.com’s...
10 Best Practices for Writing an Effective Ad Copy
2For a PPC campaign to perform well you must have an attention grabbing ad copy. Advertising at right place, with right keywords and right time will not get you the...
Google Continues To Allow Search Arbitragers To Prowl
It seems no matter how hard advertisers try, they can never seem to evade the financial damage caused by search arbitrage. As one loop hole is closed, another loophole appears....
Time To Start Prepping Your Bing Search Campaign for Yahoo Takeover
1Last week, Yahoo and MSN began to divulge details about the search engine results integration process and how it may impact your campaign. As reported at MediaPost.com, SEMPO held a...
Where Search Meets Social: Integrating Social Media into Organic and Paid Search Can Generate Exponential ROI
1Social media is certainly the new shiny thing in the eyes of corporate marketers. Global consumer brands have started integrating social networking into advertising and marketing campaigns, but there is...
