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Tag: "email"
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A Quick Overview of the New iPad 2
It’s been long awaited, and it’s now here, or at least it will be March 11. Apple has announced the hotly anticipated second version of its popular iPad, and... read more
Banks Missing Many Email Opportunities
1As social media channels continue to proliferate and traditional communication channels become more expensive, bankers struggle with how to maximize the effectiveness of the email channel within their marketing mix... read more
Banks Need to Respond to Financial Impact of New Regulations
In the wake of the recently enacted Reg E and soon to be enacted Durbin amendment to the Dodd Frank Bill, banks need enhanced customer growth and share of wallet expansion strategies that... read more
Report: Social Media + Email = More Power
1A new report from eMarketer shows how combining the strengths of email and social media can lead to better results. You’ll recall around these parts the discussion of “Silent E.”... read more
Was Web 2.0 The Grinch This Season For Email Marketers?
1Email marketers were making their lists and checking them twice. Trying to find out if their email creative was naughty or nice. The question they should be asking... read more
Why You Need Email Marketing More Than Social Media
7With more than 500 million active users and the recent surge overtaking Google in time spent on site, you would think that Facebook is the king of content sharing. However;... read more
The Email Debate…Is it Really so Great?
Recently we’ve been seeing articles about how often we should send out emails. The debate of more or less really shouldn’t be up for debate. What should be up for... read more
5 Annoying Email Habits
We all have our email pet peeves. And if you’re like me, you have a lot – from reading into how you are greeted in an email to the abrupt... read more
Transactional Email Checklist: Extending Transactional Email Beyond the Purchase
We’re used to getting transaction confirmation emails like those sent by Amazon. Recently, Loren McDonald advised attendees of a Conversion Academy webinar to extend beyond the purchase to include pre-purchase,... read more
Streamlining the Process of Subject Line Testing
Testing email subject lines: we all know that we need to do it often, but with so many other things on our email marketing plates, from usability to testing more... read more
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Google’s New “Priority” Gmail Feature
In August of 2010, Google announced a new Priority Inbox feature for its e-mail program, Gmail. This feature uses an algorithm to filter messages into categories based on the user’s... read more
14 Tips for a Successful Email Blast for Your Book
1Email marketing is an easy, cheap way to get your message out. Once you have your mailing lists compiled you can use them to send out email blasts. You can... read more
Fabric.com Increases Conversion Rates by 50% with Customer Lifecycle Marketing Campaigns
Fabric.com, the world’s leading online fabric store, has increased conversions and average order size by implementing a highly successful lifecycle email marketing campaign and a shopping cart abandonment program. The... read more
Social Media Drives Better Email Results
According to two recent reports, marketers are seeing better results when combining email and social media tactics. While integrated marketing approaches are nothing new, email and social media are especially complimentary marketing... read more
