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All Articles Tagged With: "case study"
Social Media Perks – How @ChilternRailway Rewards Its Regular Customers
Earlier this year I wrote about how Chiltern Railways were using twitter for customer service. Aside from their responsive Twitter account, I was also impressed by the company’s use of foursquare...
Help Complete A Meaningful Social Media Case Study
1If you are a regular on Business 2 Community, you know that social media is the wave of the future. Ideas and movements can develop faster than you can snap...
When Controversy Equals Success
Being controversial can make a campaign stand out and create a lot of buzz, and so when we created www.the-girl-store.org for non-governmental organization Nanhi Kali, which aims to provide underprivileged...
Creating Love Affairs: You Can’t Buy Their Love
In our ongoing pursuit of creating love affairs with your customers, I wanted to share a recent experience. If you’re a regular reader, you know that I am: A frequent...
Case Study: Quaker Steak & Lube
Since starting in a revamped gas station more than 25 years ago, Quaker Steak & Lube has earned a reputation for serving up the nation’s best wings. The national chain...
Case Study – Raising the Profile of Pentura
Pentura is a Reading based IT Security Consultancy specialising in data security and risk management services. The company launched in 2002 and has grown to a team of 40+ employees...
With Messages Hitting Consumers from Every Angle, What Does It Take to Create a Breakthrough Education Campaign?
If you’re on Twitter, you know. Messages are shouted at you every second, from news sources, friends, and colleagues. So when the National Association of Children and Adults with AD/HD...
Blood:Water Mission Fundraising Campaign Explodes Online
Brody Bond and Greg Rittler, principals of Baltimore-based marketing firm Blue Ocean Ideas, had spent three years heading up a Baltimore-based volunteer organization to fundraise for Blood:Water Mission, an international...
From Facebook to Daytona: Promo Drives CPG Brand, Lucky Fan to NASCAR Nirvana
It’s one thing to build your Facebook fan base with a killer promotion. It’s quite another to maintain the buzz outside Facebook months after the promo wraps. One Bulbstorm client...
Milk-Bone Shows the World “Through a Dog’s Eyes”
1Milk-Bone® has been the category leader in dog biscuits for more than 100 years – so much so that the brand was entering into a dangerous territory – commoditization. It...
Coach Turns to Brickfish to Create “Designer” Social Media Program
1When Coach, the preeminent designer, producer, and marketer of fine accessories, sought to broaden its audience to reach a new, younger demographic, specifically females ages 17-22, they turned to Brickfish,...
Healthways’ SilverSneakers Program Engages Older Adults on Facebook
Since 1992, Healthways’ SilverSneakers Fitness Program has been one of the nation’s premier exercise programs designed exclusively for Medicare members, offering an innovative blend of physical activity, healthy lifestyle and...
Tweets for a Cause Helps Support Susan G. Komen (Atlanta)
In early May 2009, a collaboration of Twitter users called Tweets for a Cause (TFAC) generated more than 11,000 Website visits and exposure to more than 1.2 million Twitter users...
El Monterey Adds 8,000 New Fans, Drives Engagement with Facebook Promo
In April, a Cinco de Mayo-inspired Facebook promotion drove 8,000 new fans and 370,000 active interactions for El Monterey, a frozen Mexican food brand based in Dinuba, Calif. The “Save...
Study Shows that Most Marketers are New to Social Media
According to a new study, “2010 Social Media Marketing Industry Report”, from Social Media Examiner 91% of marketers are incorporating social media into their marketing campaigns. However, 65% of those...
