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Tag: "B2C"
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Surprising Mindshare Statistics Around the Big Four Tablets [Infographic]
Which came first – analytics software, or the concept of memes, i.e. ideas transmitted through societies like a gene or virus? As with the chicken and the egg, i don’t... read more
Once Upon A Time….Converted Leads Into Customers By Telling a Story
“1960, playground fight, not involved, unjustly caned.” Thats a one line story, I read on a site called Onlineflashfiction.com. I was born almost 20 years after the referred incident took... read more
Video Killed the Radio Star, But Smartphones Did NOT Kill the Flip Cam
I already had a Sony Handycam, purchased when my first son was born 7 years ago, as well as a video-enabled Canon Elph digital camera (which I’ve subsequently upgraded several... read more
When Kindergarteners are Issued iPad 2s, has iPad Hype Jumped the Shark?
As the masochist who has taken it upon himself to document all of the businesses and schools that are rolling out iPads, I’m obviously a big believer in Steve Jobs’... read more
Social Media: Why They Are Not That Into You
2011 will be the year more small businesses, non-profits and brands in general will make the leap into social media. They will sample the stylings of the gurus and ninjas... read more
9 Things to Communicate with Your Advertising Creative Team
Nobody knows your business better than you. The market, competition, industry practices, and most of all, the reason people should buy from you. If you outsource your advertising and marketing,... read more
IDC Claims “very real possibility” That Tablets Like iPad “will be the next netbook”
I sometimes forget that market research firms are made up of individuals with their own opinion on things. That was driven home to me at the Directions 2011 conference in... read more
Banks Need to Respond to Financial Impact of New Regulations
In the wake of the recently enacted Reg E and soon to be enacted Durbin amendment to the Dodd Frank Bill, banks need enhanced customer growth and share of wallet expansion strategies that... read more
The Post With All Of 2011′s Tablet and iPad Market Forecasts (Charts!)
Sometimes I feel like I’m back in my high school-era data entry jobs. I’ve collected and charted all of the publicly-available forecasts on the tablet market for 2011 and beyond.... read more
Go Gaga With Your Online Marketing
Love or hate The Gaga, The Lady is a mad marketing freak. Nobody understands the dynamics of social media marketing better than Lady Gaga. Every public act is strategically calculated... read more
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Social Listening, Customer Service and Social Blackmail
Social Listening has empowered organizations to listen to customers and respond in real time, primarily on Twitter. Here is an example where Southwest Airlines (from back in 2008) responded to... read more
Forget B2C and B2B, When Will We See Social Media Used For C2C?
Earlier this year I decided that I had to get a new carry-on luggage bag. The one I had wasn’t holding up well and really didn’t offer much in the... read more
5 Principles of Fiction for More Effective Content Marketing
1Marketing these days is all about content. Storytelling. Online marketing is an iterative story. Content may be final—published on website, posted on the blog and promoted through social media—but the... read more
Is Discounting Ever Appropriate?
1It is…the key is to knowing when and how. Here are three situations in which offering discounts make sense, but only if you employ the strategy associated with the discount:... read more
Ben & Jerry’s Drop ‘All Natural’ From Its Labels
Ice cream maker Ben & Jerry’s is dropping the phrase “all natural” from all labels after a request from the health advocacy group, The Center for Science in the Public... read more
