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All Articles Tagged With: "B2C"
Does IBM Have the Largest Apple Deployment in the World?
Big Blue has 30,000 employees sporting iPhones, 10,000 toting iPads, and another 10,000 workers carrying MacBooks, according to a presentation last week at Macworld iWorld. That’s 50,000 Mac and iOS...
Facebook, Twitter, and LinkedIn — Social Media Table Stakes. Are You Prepared to be Bold?
Some might say that social media has reached an inflection point. Companies are now staffing social media roles. They have shifted from inaction, to hiring consultants, to making social media...
Align for Success
Do you remember the popular book, Dress for Success? It sold millions of copies based on a simple concept: If you want to get ahead you need to look the part....
Why CMOs Need To Get Real About The Policy Implications Of Big Data
Big data. Just those words alone are enough to send a collective shudder up AND down the spine of CMOs the world over. For proof, look no further than the...
Mobile App Developers Should Care About Boomer User Expereince
2Last week I attended my first Mobile meet up. It was a panel discussion on mobile app development. I’m a Baby Boomer PR consultant, so this was truly a new...
Reclaiming Influencer Marketing
1An outside observer would have to think we in the business community are schizophrenic online when it comes to influencer marketing. Every week brings new tweets and blog posts about...
Interview With Kelly Lester: How To Start A Successful Product Company As Your Side Job
Kelly Lester is an entrepreneur, actress, wife and mother, currently building her second business – Easy Lunchboxes. She is also a huge inspiration for anyone that thinks their life is...
Windows 8 Ultrabook: Is It A Mobile Device? Yes, I Think It Is.
If you’re the type who refers to the Oxford English Dictionary during simple Scrabble games, you and I might not see eye to eye on whether or not to call...
Human Support Service Reps Score Big With Boomer Clients
Tech start-ups focusing on early adapters often neglect to develop their customer service because of its high cost. But companies that do, like name.com shine in my book. As a...
You Say You Want a Resolution
This is the time of year when we attend to the annual ritual of making resolutions for the New Year. Is it worth doing? Does it help? If we were...
Just for Men? Here’s a $250 Android Tablet Just For Women
Marketing theory teaches you that as markets mature and products become commoditized, vendors search for increasingly arbitrary, often-silly, ways to differentiate their products. For instance, I remember being in Japan...
Klout: Questions for You
2Have there been any studies, peer reviewed or otherwise, evaluating a Klout score against any real world success, achievement or result? Klout purports its scores to be a measure of...
What’s Your Competitive Advantage?
When it comes to attracting new clients, what’s your competitive advantage? Is it that you’re using the latest social media? Is it because you redesigned your website and made it...
Your Brand Story
Although using stories in a one-to-one selling situation is a powerful method for differentiating yourself from the competition, there’s another purpose for using stories that’s equally powerful. I’m referring to...
Do You Ever Wonder About Motivation?
Now is certainly the time of year when many of us reflect on where where we’ve been and where we’re going. Reflection is good, after all. But, do you ever...
