The demands on packaging are greater than they have ever been due to our growing population. When it comes down to purchasing a product, the majority of consumers look for brands that practice sustainability as well as brands that produce eco-friendly packaging.
According to the Green is Universal poll, “Green in the Economy II,” 78% of consumers believe buying green supports their ethics and values. This percentage is up 9% from 2009 and growing steadily. More people are becoming environmentally conscious and there is larger desire for green products than there was years ago.
· 90% of consumers say companies have a social responsibility to protect our environment
· 77% of consumers say they have a more favorable impression towards companies that promote environmental causes.
There is a lot that can be done to make a product eco-friendly (see my Eco-Friendly Retail Product Packaging blog post). Illustrating sustainability in the product packaging can be the difference in a consumer purchasing your product or your competitors’ product. Even though the data above doesn’t reflect actual buying decisions, it does reflect how sustainable green products shape the thoughts and possible buying behavior of today’s consumers.
Check out our Infographic here which shows the impact of sustainable packaging development and key drivers that influence packaging demands!