Much of packaging today involves expensive resources that not only cost more to produce, but eventually end up going straight to a landfill. This misuse of resources is not necessary to compete in today’s crowded marketplace. There are a large number of consumers everyday who seek eco-friendly packaging alternatives when faced with the buying decision.
Green packaging goes beyond the materials and equipment used to develop a products’ outer layer. In order to limit the environmental impact and ecological footprint of a product the whole supply chain must be considered, including the products’ basic function, development, production and marketing. It’s about reducing waste and conserving resources.
Wild Frog Studio client, The Little Chocolate Company for example, had the product packaging designed to stand out on the shelf and to reduce waste and conserve resources. One of their packages, for the Biscottini product line is a biodegradable, compostable, made from clear 100% compostable cellophane, meets FDA food requirements for direct food contact and causes nearly zero environmental impact. In order to reduce the carbon footprint involved in the transportation of resources, packaging production was selected based on close proximity to their store-front.
Most people think that strictly using eco-friendly custom packaging is the answer to all of our packaging waste problems. People do not realize how much energy goes into making these products; therefore, customers will go for bad green packaging over well made custom packaging. Great post!
Glad you enjoyed the post Miles. Great Point!