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With Your Gamification Strategy, Don’t Roll the Dice

Strategy

Nintendo, Snakes & Ladders, Pinball: these words alone evoke competition, strategy, and excitement – largely because humans are fundamentally psychologically stimulated by games.  It’s no wonder that more and more employers are adopting the Gamification trend as an approach to motivating the workforce in an effort to inspire employees to drive greater business results.  Gamification in a work environment uses game dynamics to target the same psychological behaviors humans inherently exhibit in gaming, and apply that to tasks at work.

A motivated workforce is a successful workforce.  As today’s employers realize that employees are their greatest asset, smart businesses are making an investment in their workforce to ensure they are happy, challenged, and stimulated at work.  The Gamification strategy has proven to be particularly useful when it comes to rewarding sales teams or departments with specific metric goals, recognizing top performers and reinforcing positive behavior.  The catch with Gamification is inspiring individual performance without compromising a team dynamic.  Often with games, one winner comes out on top; employers need to be mindful when incorporating gaming into the workplace that their tool or strategy inspires individual performance but targets team collaboration.

Achievers’ approach to Gamification is Leaderboards. Leaderboards rank employees by metrics important to different programs, such as recognitions received, sales goals met, or points earned. This automated ranking promotes regular recognition and healthy competition as employees compete for the top spot.  This form of Gamification strikes the balance between individual and team success as employees compete to be number one on the leaderboard but also are encouraged to recognize the effort of other team members.  This Gamification feature sparks employee engagement and leverages transparency; the team and leaders alike are exposed to best performance.  Leaderboards inspire employees to repeat desired behaviors frequently while pinpointing the organization’s most talented people.

When it comes to your Gamification strategy, don’t roll the dice.  Implementing an initiative should mirror best practices that will ensure results:

DON’T:

  • Create a DIY Gamification Strategy that could potentially divide the team
  • Strictly focus on results; Gamification creates this narrow perspective, so have an additional element to maximize engagement
  • Use Gamification to reward presence – align it to goals, metrics, and outcomes

DO

  • Use gaming to leverage individual and team performance
  • Have a Gamification strategy that speaks to all employees to increase engagement
  • Leverage the opportunity for transparency so positive behaviors are defined and modeled
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  1. “A motivated workforce is a successful workforce.” Simple statement but profound in today’s business environment.

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