This whiteboard video was created for Susan Weinschenk of Human Factors International. She had recently written the book, Neuro Web Design – What Makes them Click and was looking for ways to promote her book. But after some discussion we decided to start by creating a video for HFI instead.
HFI’s success with their first scribe video on YouTube, combined with new requests for more scribe videos from others, spurred us to launch TruScribe. TruScribe’s sole focus is to give your voice a video. To take your message in audio format and scribe along side it.
We didn’t start this style, but we’re going to become the best at it so our clients are the most successful online delivering their message.
There are so many great reasons to get your message scribed. First off, you never hear of podcasts and blog posts going viral. The most convincing to us though is retention rate. Your speech, audio book, podcast or teleseminar, alone, is only going to achieve an average retention rate of 10% for your audience. When you add images and illustration to your oral delivery, you increase the retention potential to 65%. That makes scribe videos 6.5x as likely to delivery your message into the memory of your audience than your audio format alone. And we’ve only started reading the research.
Other things we’re going to be assisting our clients with in the near future:
- How to record great audio for your scribe video
- How to build and run an amazing launch campaign
If you’re even considering a scribe video for your message, do it soon. With the nature of the internet today this could come and go. As effective as scribe videos are in conveying a message, our audiences could lose interest if the YouTube channels overflow with this video style. Then they may not click or act as often.
Get your scribe video now because your message is too important!