On Business Innovation site, we are delivering the top blogs, news and featured content on business innovation for professionals looking to grow and gain a competitive advantage. We cover hot topics and thought leadership on mobile applications, cloud computing, big data, real-time analytics and the top challenges facing executives and leaders in sales & marketing, finance, human resources and much, much more.
Each week, we will curate and publish the top 10 posts of the week on business innovation from across our content categories. We hope you find these articles valuable, informative, and interesting. Enjoy!
How Cloud Computing Could Give You “An Edge”
By Jen Cohen, @jenz036
Where your business does its business is key in today’s changing workplaces, and being in the cloud can give the competitive edge you’re looking for. Cloud computing isn’t just for big enterprises, read about why a cloud strategy could be beneficial for your company.
By Lindsey Nelson, @LindseyNNelson
Still using Excel as your main analytics tool? Don’t worry you’re not alone, but you may be falling behind. 90% of the world’s data was created in the last two years – data like your customer’s needs your company’s operational costs. Read about how big data is here to stay and why you should give up on the trusted Excel for a tool better suited to analyze your data.
By Lindsey Nelson
Big Data gives retailers a bird’s eye view at not only their website traffic around a certain product, but also store traffic – opening doors for new applications focused on optimizing store layout. Read about the other ways big data is meaning big returns for retailers.
By Michael Brenner, @BrennerMichael
Machine-to-machine (M2M) communications is an expanding market, expected to grow to $27.3 billion by 2012, more than doubling from its $11.6 billion the previous year. Read about where the M2M market is going and four service areas communication service providers (CSP’s) should offer.
By Lindsey LaManna, @LindseyLaManna
Cloud has quickly become one of the trendiest things in tech, with companies ranging from startups to huge enterprises like Amazon. But, nothing’s perfect and in its current state it’s far from it. Read about the top 9 challenges in cloud computing.
By Chris Heffer, @theotherhef
Hear an honest opinion from Chris Heffer about why, as a tech junkie, he doesn’t really care about cloud computing. This view is an interesting one, asking all the decision makers out there to think about their end user – not from where the application or solution operates.
By Irfan Khan
Data works in many facets, in business to predict revenues and in journalism its substance makes the story. However, data, even in journalism, can be looked with an analytical eye. Read about how analytics in journalism are making for fascinating, and highly factual, stories.
By Carmen O’Shea
Diversity and marketing must go hand in hand in order to build a brand talent is attracted too. A diverse, strong, pool of personnel makes for more innovation, reflection of their customer and partner base, and even profits. Read about how Marketing and HR should team up and share about how diversity impacts you and your colleagues!
By Christine Mykota, @cmykota
Numbers are just numbers, but introducing business intelligence allows you to share data insights can catapult your career and company. Read how using BI helped one CMO helped her grow and see a side by side comparison of your plain reports to what BI has to offer.
By Nick Petri, @NCPetri
Go-to-market strategies are based on strategic research, especially segmentation and buyer insights. Both are essential to understanding why your products are bought and sold. Read about the difference between the two, and advice on how you can effectively research and apply the results.