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The Black Eyed Peas Were Ruthless

Strategy

The Black Eyed Peas Were Ruthless image bep 02

Many of us know the Black Eyed Peas for their multi-platinum hits like “Where is The Love” and “Boom Boom Pow”. B.E.P. is one of the worlds best selling pop groups and lead man Will.I.Am is among one of those beloved artists who gets tons of sponsorship and adverting opportunities. I think it’s safe to say that The Black Eyed Peas are one of today’s most successful music groups worldwide.

I’m writing about B.E.P. because one of their videos were playing in the gym this morning and for some reason I thought about the fact that when founding members Will.I.Am and apl.de.ap firs started the group back in ’92, it was a rap group called Atban Klann and they were signed to Ruthless Records. All I could do was laugh when I looked at the group that I saw on the TV screen today compared to the image and reputation of Ruthless Records from back in the day. We’re talking Eazy-E, N.W.A., Straight Outta Compton Ruthless Records. Then I thought about my own journey in business and in life and leadership and how things didn’t always end up how they started. I applaud Will.I.Am and B.E.P. for staying focused on the big picture. They could have easily allowed themselves to get so caught up in being what they believed they would be when they first started that they could have prevented themselves from being what their talents have propelled them to be.

Things don’t always end up how they start, or how you believe they will end up. The important thing to keep in mind is what a win looks like and allow yourself the flexibility to adjust and re-calibrate as necessary. Don’t give up on the plan, but be willing and able to readjust the plan. Thanks for the lesson Will. I do wonder how B.E.P. would have turned out of they would have stayed on Ruthless though…

3 Keys to keep in mind on your journey to success…

  1. Be Flexible – It’s important to have a plan and be committed, however it’s just as important to be willing to adjust to unexpected occurrences and developments.
  2. Define Success – Decide at the onset of your journey what the ultimate win looks like and focus on that. Don’t get caught up in thinking it HAS to be done the way you think it should be done.
  3. Be Open – Don’t compartmentalize your gifts into one facet of an industry, genre or category. Your gifts are often more dynamic than you realize. Being gifted with words
    does not limit you to being a rapper; that is just one of many options.

If the plan doesn’t work then change the plan but never change the goal… #NoShortcuts

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