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Monetization Strategies For The Internet of Things

Monetization Strategies For The Internet of Things
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Programmatic Advertising: Why Tracking and Managing Calls Is Critical to Its Success

Programmatic Advertising: Why Tracking and Managing Calls Is Critical to Its Success

Strategy

Programmatic advertising’s booming entry into the media buying market has revolutionized the way we can purchase digital advertising. It is projected that by 2018, programmatic will account for 50% of... read more

12 Questions About the Role of the Board in Fundraising

12 Questions About the Role of the Board in Fundraising

Strategy

Linda Lysakowski, ACFRE, recently joined us for a webinar in which she discussed the role the board plays on the development team. The presentation sparked a lot of discussion. Below,... read more

Importance of Aligning Mobility Strategy to Business Goals

Importance of Aligning Mobility Strategy to Business Goals

Strategy

In my last blog on Mobility Strategy (read it here), I provided an overview of 7 crucial elements that factor into the making of a successful Enterprise Mobile Strategy. Each... read more

Farewell to…”I’ll Have to Get Back to You on That”

Farewell to…”I’ll Have to Get Back to You on That”

Strategy

How often, as a consumer of real-life goods and services, are you motivated to buy some music, make a tee time, or transfer funds to your children (my unfortunate favorite),... read more

Persistence and the Panoramic View

Persistence and the Panoramic View

Strategy

We’ve all read or heard about the inspirational stories of those who persevered through adversity, disappointment, and rejection but tried just one more time… and enjoyed tremendous payoffs as a... read more

What Is Field Activity Management?

What Is Field Activity Management?

Strategy

The Merriam-Webster dictionary defines management as “the act or art of managing:  the conducting or supervising of something (as a business)”. For organizations with employees who operate in the field... read more

Build Strong Stakeholder Relationships That Last

Build Strong Stakeholder Relationships That Last

Strategy

Many of my roles through the years have involved being an advisor and partner to a senior stakeholder – especially during consulting engagements or when I was building their marketing... read more

Beyond Pumpkins & Pantyhose: 4 Business Lessons I Learned from Martha Stewart

Beyond Pumpkins & Pantyhose: 4 Business Lessons I Learned from Martha Stewart

Strategy

Growing up with a large stack of Martha Stewart magazines scattered around my family coffee table, and learning how to bake my first batch of homemade brownies alongside the crafting... read more

5 Ways to Get Motivated During the Workday

5 Ways to Get Motivated During the Workday

Strategy

It’s not always easy to stay inspired, especially when it comes to the grind of your career. Even if you are in a job and profession that you are passionate... read more

Simple Steps to Improving Productivity in the Office

Simple Steps to Improving Productivity in the Office

Strategy

Productivity and employee happiness are perhaps two of the most important factors to making a successful business. It doesn’t matter if you produce an excellent product or have great customer... read more

7 Methods to Maintain Momentum

7 Methods to Maintain Momentum

Strategy

Whenever you have more than a handful of people on a team or at the same level in an organization, you run into countless opportunities for people to fall out... read more

What’s Inside Your Influence Score?

What’s Inside Your Influence Score?

Strategy

In a recent conversation about social media influence, the topic of influence scores came up as a way of measuring how influential someone is. Various influence measures are available to... read more

A Surprising Physical Secret Behind Intelligent Thinking

A Surprising Physical Secret Behind Intelligent Thinking

Strategy

Tapping, typing and swiping give you instant access to all kinds of things you want. For example today on Buzzfeed, I tapped open a list of 37 ways to hack... read more

Are You a Generalist or Specialist?

Are You a Generalist or Specialist?

Strategy

Generalist or Specialist? How you manage your career depends on whether you are a generalist or specialist. When I started my career in the 1970s, large corporations valued generalists. In... read more

Would You Rather Have a Lot of Stuff or a Lot of Time?

Would You Rather Have a Lot of Stuff or a Lot of Time?

Strategy

I have this exceedingly cool friend. He’s young, bright, handsome and hip. In other words … everything I am not. So, I live vicariously through him as much as I... read more