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7 Critical Business Plan Mistakes You Need to Avoid

7 Critical Business Plan Mistakes You Need to Avoid
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Pro Tips for Conducting an Online Competitive Analysis

Pro Tips for Conducting an Online Competitive Analysis

Strategy

Do you know what your competition is doing online? Do you even know who your online competitors are? While it might sound presumptuous, it’s entirely possible that you don’t know... read more

Avoid Overcrowding: Luxury Goods Deserve Their Own Shelf Space

Avoid Overcrowding: Luxury Goods Deserve Their Own Shelf Space

Strategy

It’s the age-old supply vs. demand issue- you want to have enough product in stock to meet consumers’ demand, but you don’t want to overstock in case you have leftover... read more

Are Productivity Tools Making You Less Productive?

Are Productivity Tools Making You Less Productive?

Strategy

There are only 24 hours in a day, yet everyone seems to be trying to do more in less time. As we grow more dependent on technology, we’re continuously searching... read more

Multitasking (And Cake) Is A Lie

Multitasking (And Cake) Is A Lie

Strategy

We have a lot of things to do on a daily basis. Agency life demands that we divide our attention between multiple clients as well as internal projects that need... read more

10 Top Tips for a Successful Trade Show Booth

10 Top Tips for a Successful Trade Show Booth

Strategy

When your company spends the money, time, and effort to display a booth at a trade show, it is vital to make the best of it. Careful planning and research... read more

These 6 Small Changes will Help You Reach More of Your Goals

These 6 Small Changes will Help You Reach More of Your Goals

Strategy

  Throughout your life, you have planned to and meant to do a lot of things. Perhaps you intended to go into a certain line of work, live in a... read more

Programmatic Advertising: Why Tracking and Managing Calls Is Critical to Its Success

Programmatic Advertising: Why Tracking and Managing Calls Is Critical to Its Success

Strategy

Programmatic advertising’s booming entry into the media buying market has revolutionized the way we can purchase digital advertising. It is projected that by 2018, programmatic will account for 50% of... read more

12 Questions About the Role of the Board in Fundraising

12 Questions About the Role of the Board in Fundraising

Strategy

Linda Lysakowski, ACFRE, recently joined us for a webinar in which she discussed the role the board plays on the development team. The presentation sparked a lot of discussion. Below,... read more

Importance of Aligning Mobility Strategy to Business Goals

Importance of Aligning Mobility Strategy to Business Goals

Strategy

In my last blog on Mobility Strategy (read it here), I provided an overview of 7 crucial elements that factor into the making of a successful Enterprise Mobile Strategy. Each... read more

Farewell to…”I’ll Have to Get Back to You on That”

Farewell to…”I’ll Have to Get Back to You on That”

Strategy

How often, as a consumer of real-life goods and services, are you motivated to buy some music, make a tee time, or transfer funds to your children (my unfortunate favorite),... read more

Persistence and the Panoramic View

Persistence and the Panoramic View

Strategy

We’ve all read or heard about the inspirational stories of those who persevered through adversity, disappointment, and rejection but tried just one more time… and enjoyed tremendous payoffs as a... read more

What Is Field Activity Management?

What Is Field Activity Management?

Strategy

The Merriam-Webster dictionary defines management as “the act or art of managing:  the conducting or supervising of something (as a business)”. For organizations with employees who operate in the field... read more

Build Strong Stakeholder Relationships That Last

Build Strong Stakeholder Relationships That Last

Strategy

Many of my roles through the years have involved being an advisor and partner to a senior stakeholder – especially during consulting engagements or when I was building their marketing... read more

Beyond Pumpkins & Pantyhose: 4 Business Lessons I Learned from Martha Stewart

Beyond Pumpkins & Pantyhose: 4 Business Lessons I Learned from Martha Stewart

Strategy

Growing up with a large stack of Martha Stewart magazines scattered around my family coffee table, and learning how to bake my first batch of homemade brownies alongside the crafting... read more

5 Ways to Get Motivated During the Workday

5 Ways to Get Motivated During the Workday

Strategy

It’s not always easy to stay inspired, especially when it comes to the grind of your career. Even if you are in a job and profession that you are passionate... read more