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Start Meetings Quickly And Keep Them Short

Start Meetings Quickly And Keep Them Short
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The Free Ice Cream Phenomenon

The Free Ice Cream Phenomenon

Strategy

There are very few things in life that you can predict with absolute certainty. But the next time you are out on a hot summer day, find a random kid... read more

Survey Confirms Earned Media as Most Trusted Source for Information

Survey Confirms Earned Media as Most Trusted Source for Information

Strategy

What is a main topic of conversation among marketers, public relations practitioners and communications professionals today? It’s content, content and more content. At WordWrite, we’re all about content creation. We... read more

Evaluating When to Kill a Project: What Criteria Do You Use?

Evaluating When to Kill a Project: What Criteria Do You Use?

Strategy

It happens to all of us. Sometimes, the right way to fix a project is to cancel it. Making the decision to do so, though, has to be more than... read more

Crowdfunding Essentials You Need To Know

Crowdfunding Essentials You Need To Know

Strategy

1

How many times have you come up with a great idea for a product that would help you or others in their daily life and thought “if only I could... read more

4 Awesome RFP Alternatives for Your Creative Agency Search

4 Awesome RFP Alternatives for Your Creative Agency Search

Strategy

3

RFP got you down? We have a cure for what ails you. We’ve devoted a good bit of time to discussing the RFP’s role in the creative agency search. Since... read more


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What Successful People Know About Anger

What Successful People Know About Anger

Strategy

Anger evolved from the eruption of terror that early man experienced when he encountered a saber tooth tiger, at least that’s the current neuroscience on it. Actually, the latest thinking... read more

How to Freelance Like John McClane

How to Freelance Like John McClane

Strategy

Twenty-six years ago, movie-going audiences were treated to a film they and the generations to come would never forget: Die Hard. Die Hard ushered in a new era of action... read more

Staying In Touch

Staying In Touch

Strategy

Last week I wrote about the importance of physical touch. To follow that you should figuratively stay in touch as well. Whatever your connections are with people, it’s important to... read more

Crossing the Chasm - moving up through the gears

Crossing the Chasm – moving up through the gears

Strategy

One of a series of articles celebrating the lasting impact of “Crossing the Chasm” It’s more than 20 years since Geoffrey Moore published the first edition of “Crossing the Chasm”.... read more

Be Careful What You Wish For

Be Careful What You Wish For

Strategy

I have the pleasure of working with many teams each year on how to shorten sales cycles, avoid pricing pressure, and accelerate growth. I was working with a top-performing group... read more

The Medium is the Message, but What is the Medium Anymore?

The Medium is the Message, but What is the Medium Anymore?

Strategy

Imagine this ­– operating systems are able to read our emotions and interact with us like a flesh-and-bone human. The possibilities of technological innovations explored in the movie Her may... read more

Finding Success in a Family Business

Finding Success in a Family Business

Strategy

Working with family members is quite common in Asia especially in small businesses and startups. In fact I’ve seen companies bend or even modify policies to let family members work... read more

4 Opportunities of Working in Frontier Markets

4 Opportunities of Working in Frontier Markets

Strategy

Frontier markets are fascinating places to operate in. They offer tremendous gains but of course come with equivalent risks. Last week I highlighted the Risks of Operating in Frontier Markets,... read more

Why Mindset Matters

Why Mindset Matters

Strategy

Mindset… it is the one thing we find that differentiates successful business leaders from those who can never seem to climb that mountain. We work with organizations of all sizes,... read more

Predictable: Amazon’s Price Increase

Predictable: Amazon’s Price Increase

Strategy

In my December 16, 2013 post, Amazon: Pricing to Extinction?, I predicted that Amazon would be raising prices.  I have to admit that the increase occurred earlier than I anticipated.... read more