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Monetization Strategies For The Internet of Things

Monetization Strategies For The Internet of Things
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Why You Need to Think More About “Team”

Why You Need to Think More About “Team”

Strategy

If you want your project to succeed, you must have a team of people with the same vision and understanding. This past weekend my wife and I were co-chairs for... read more

U2, Apple, and the Power of Permission

U2, Apple, and the Power of Permission

Strategy

I don’t want this to be another post rehashing all that was brilliant and wonderful about U2’s partnership with Apple in releasing their new album, Songs of Innocence. I also... read more

12 Ways To Multi-Task Like A Super Hero

12 Ways To Multi-Task Like A Super Hero

Strategy

There’s been a lot of debate over the last few years about the effectiveness of multitasking. Productivity experts make the case that trying to do more than one thing at the... read more

Beating Lower Priced Competitors

Beating Lower Priced Competitors

Strategy

1

I read an interview with a very well known sales pundit on the “6 Ways To Beat Lower Priced Competitors.” At the end, I sighed, thinking, “How can some of... read more

Important Lessons for Working with Channel Partners

Important Lessons for Working with Channel Partners

Strategy

It can be a compelling proposition to have external companies working for your success without the heavy investments necessary to build, equip, and train an internal sales organization – particularly... read more

Is Internet Addiction Stealing Your Work Hours?

Is Internet Addiction Stealing Your Work Hours?

Strategy

For many jobs, having Internet access is critical. Be it for referencing sources or getting the latest news or posting a press release on social media, it’s hard to do... read more

4 To-Do List Methods to Increase Your Productivity

4 To-Do List Methods to Increase Your Productivity

Strategy

If you’re anything like me, you probably get an overwhelming sense of relief when you can finally check something off your ever-growing list of responsibilities. I write lists for every... read more

How To Give Helpful Advice Helpfully

How To Give Helpful Advice Helpfully

Strategy

A couple of months ago, I adopted a shih tzu from the local humane society. While I had wanted a dog for pretty much my entire life, I’d never had... read more

Pro Tips for Conducting an Online Competitive Analysis

Pro Tips for Conducting an Online Competitive Analysis

Strategy

Do you know what your competition is doing online? Do you even know who your online competitors are? While it might sound presumptuous, it’s entirely possible that you don’t know... read more

Avoid Overcrowding: Luxury Goods Deserve Their Own Shelf Space

Avoid Overcrowding: Luxury Goods Deserve Their Own Shelf Space

Strategy

It’s the age-old supply vs. demand issue- you want to have enough product in stock to meet consumers’ demand, but you don’t want to overstock in case you have leftover... read more

Are Productivity Tools Making You Less Productive?

Are Productivity Tools Making You Less Productive?

Strategy

There are only 24 hours in a day, yet everyone seems to be trying to do more in less time. As we grow more dependent on technology, we’re continuously searching... read more

Multitasking (And Cake) Is A Lie

Multitasking (And Cake) Is A Lie

Strategy

We have a lot of things to do on a daily basis. Agency life demands that we divide our attention between multiple clients as well as internal projects that need... read more

10 Top Tips for a Successful Trade Show Booth

10 Top Tips for a Successful Trade Show Booth

Strategy

When your company spends the money, time, and effort to display a booth at a trade show, it is vital to make the best of it. Careful planning and research... read more

These 6 Small Changes will Help You Reach More of Your Goals

These 6 Small Changes will Help You Reach More of Your Goals

Strategy

  Throughout your life, you have planned to and meant to do a lot of things. Perhaps you intended to go into a certain line of work, live in a... read more

Programmatic Advertising: Why Tracking and Managing Calls Is Critical to Its Success

Programmatic Advertising: Why Tracking and Managing Calls Is Critical to Its Success

Strategy

Programmatic advertising’s booming entry into the media buying market has revolutionized the way we can purchase digital advertising. It is projected that by 2018, programmatic will account for 50% of... read more