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AdWords Competition Guide: 4 Tools To Help You Analyze And Beat Your Competitors

AdWords Competition Guide: 4 Tools To Help You Analyze And Beat Your Competitors
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Pricing and Human Behavior Modification

Pricing and Human Behavior Modification

Strategy

A recent study cited in The Australian suggests that charging fees for road usage would not only improve traffic flow, it would improve labor productivity.  This raises a couple of... read more

When You Ask For Advice, Are You Seeking Validation Or Real Input?

When You Ask For Advice, Are You Seeking Validation Or Real Input?

Strategy

Some of the most common questions I get are “What do you think of our messaging?” or “What do you think of our new website?” As you might imagine, most... read more

A Gardener Explains Why Donor Acquision Is So Expensive

A Gardener Explains Why Donor Acquision Is So Expensive

Strategy

1

There’s no shortage of data and punditry asserting that donor acquisition is more expensive than donor retention. According to James M. Greenfeld’s book Fund Raising: Evaluating and Managing the Fund... read more

These 3 Growth Hacking Strategies Are So Simple, But So Rare

These 3 Growth Hacking Strategies Are So Simple, But So Rare

Strategy

Growth Hacking. The very term has a bit of mystery to it. It sounds like insider knowledge. Expensive tactical strategy. But in reality, many growth hacking strategies are incredibly simple... read more

Myth Busting: The Truth About Long-Tail Keywords

Myth Busting: The Truth About Long-Tail Keywords

Strategy

Some of the most popular questions I hear from clients are “What are your recommendations for long-tail keywords?” and “How do I go about finding long-tail keywords?” It seems as... read more

Why Saying ‘No’ Can Be Good For Business

Why Saying ‘No’ Can Be Good For Business

Strategy

If you watch any reality television — stick with me here — that involves the creative process (Project Runway comes to mind), you’ll notice that when contestants do poorly, it’s... read more

How to Leverage Crowdsourcing to Drive Business Decisions

How to Leverage Crowdsourcing to Drive Business Decisions

Strategy

Today’s customers come to a purchase decision with a lot more knowledge in their hands than they did a decade ago. Before making a purchase or entering into a business... read more

Just Say No To Online Negativity

Just Say No To Online Negativity

Strategy

Last week, two of my favorite minds in marketing wrote about the same general topic. Geoff Livingston, founder of Tenacity 5 Media and a prolific author, wrote a post called,... read more

The State Of Project Management In 2014

The State Of Project Management In 2014

Strategy

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The Project Management Institute’s Pulse of the Profession is a global research study that examines the impact of the implementation of project, program, and portfolio management. The “hot off the... read more

Are We Automating Ourselves Out of Our Jobs?

Are We Automating Ourselves Out of Our Jobs?

Strategy

A very interesting post on FastCo.Create theorizes that automation will eventually put all humans (or at least most of us) out of work. As a practitioner of marketing automation, it... read more

When Should Businesses Owners Break Their Own Rules?

When Should Businesses Owners Break Their Own Rules?

Strategy

Business owners, especially startup entrepreneurs, face agonizing dilemmas. When should you break your own rules? When do you let yourself be flexible with customers, vendors, employees — and yourself? On... read more

The 7 Key Drivers Of Donor Commitment

The 7 Key Drivers Of Donor Commitment

Strategy

Recently, I explored the essential books on donor retention from four of the most revered experts in the nonprofit world. One of those books was “Retention Fundraising: The New Art... read more

5 Ways To Nail Seasonality In Your Advertising

5 Ways To Nail Seasonality In Your Advertising

Strategy

Folks, there is a crispness in the air that begs to remind me that winter is right around the corner. With the fall comes a great deal of personal planning... read more

Finding Your Own Work-Life Balance

Finding Your Own Work-Life Balance

Strategy

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Not long ago, in a one on one meeting with a junior staffer, the subject of “work-life balance” came up as a topic. It’s an issue we are fiercely committed... read more

We Need More Visitors! How To Fix Website Traffic

We Need More Visitors! How To Fix Website Traffic

Strategy

What’s the most important thing you can get from a website? If you said “traffic”, ding ding – we have a winner and you win a prize. A website that... read more