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The Growth of Recruitment Process Outsourcing

The Growth of Recruitment Process Outsourcing
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Go Confidently in fhe Direction of Your Dreams

Go Confidently in fhe Direction of Your Dreams

Strategy

I have a grouping of four quotations on the wall in my office. In my previous posts I discussed these three: Life isn’t about finding yourself. Life is about creating... read more

What Can Business Leaders Learn from Our Heart

What Can Business Leaders Learn from Our Heart

Strategy

  Situation: My health check and my son Last week, I was at a hospital for the first of my regular (hopefully) health check. The doctor was checking my blood... read more

Time to Stick Your Neck Out

Time to Stick Your Neck Out

Strategy

Are you a risk-taker? I thought about this topic as we are right in the middle of “back to school” time. This past week, my kids received their text books... read more

Good-Natured Humor Enhances Your Personal Brand

Good-Natured Humor Enhances Your Personal Brand

Strategy

You should have humor as part of your personal branding – but make sure your humor fits the situation: Choose the right time and place to use suitable, relevant, and... read more

Sentiment Analysis: Is Your Business Feeling The Love?

Sentiment Analysis: Is Your Business Feeling The Love?

Strategy

We have all been there and done that! Picked up our phone or tablet, whichever is more easily accessible and dashed off a tweet, comment or review on whichever product/service... read more

User-Generated Content: The Newest Social Proof In Software Sales

User-Generated Content: The Newest Social Proof In Software Sales

Strategy

While professional advertising and personal selling will always have their place in your marketing mix, there’s a new major contender in the ring of marketing solutions. When it comes to... read more

Using Fan Sourcing Wisely

Using Fan Sourcing Wisely

Strategy

As one of the leading sports equipment companies in the world, Under Armour takes in $2.3 billion a year in net revenue. As part of its sales strategy, it uses... read more

Buyers Don’t Care About Your Sales Funnel

Buyers Don’t Care About Your Sales Funnel

Strategy

I read an article recently that discussed how content can “help push your prospects through the sales funnel.” While I am quite aware of B2B’s fascination and obsession with funnels... read more

When Are We Going To Integrate Sales And Marketing?

When Are We Going To Integrate Sales And Marketing?

Strategy

We know customers want to us to engage them differently. There’s all sorts of research that says customers want to self educate. Other research showing that customers are engaging sales... read more

When You Should Say YES! to the Counteroffer

When You Should Say YES! to the Counteroffer

Strategy

You have been on the interviews, the hiring company has done its due diligence on you, you have done your due diligence on the company… and the job offer is... read more

Explaining Past Work Experience When You’re Switching Careers

Explaining Past Work Experience When You’re Switching Careers

Strategy

If you have decided that it is time to switch careers, then it is time to switch up your resume as well. Using the same resume that got you your... read more

The Zero Sum Game Has No Place in Business

The Zero Sum Game Has No Place in Business

Strategy

Zero Sum zero-sum adjective Definition from Merriam Webster: : of, relating to, or being a situation (as a game or relationship) in which a gain for one side entails a... read more

Hyperlocal is Not Just About News

Hyperlocal is Not Just About News

Strategy

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It seems that every few weeks we’ll read about a new hyperlocal startup that is going to transform the industry. Recently there was an article and discussion about Brother.ly, which... read more

10 Things to Include in a Project Post-Mortem

10 Things to Include in a Project Post-Mortem

Strategy

What should be included in a post-mortem meeting after a project is completed? 1. Use an Anonymous Survey At ZinePak, we’ve found both internal and external feedback on projects to be more... read more

Looking at watch in meeting

Modern Meetings for the Modern Office

Strategy

With employees increasingly mobile and no longer chained to a desk 9am – 5pm, organising colleagues to be in the same room at a set time is akin to herding... read more