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Customer Experience Strategy: Do This, Not That

Customer Experience Strategy: Do This, Not That
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No Marketing Strategy? It’s Costing You Money

No Marketing Strategy? It’s Costing You Money

Strategy

Have you heard the old saying “fail to plan, plan to fail”? It was drilled into me back at uni and it has stuck with me ever since. Most budget... read more

Gladwell vs Vonnegut on Change Specialists

Gladwell vs Vonnegut on Change Specialists

Strategy

You say you want a revolution Well, you know We all want to change the world Many readers will recognize these lines as the opening to the Beatles’ 1968 song Revolution.... read more

Comparing The Perfect Option to The Best Option

Comparing The Perfect Option to The Best Option

Strategy

Can you afford perfection? Do you need to? I was talking with someone the other day and they said the following: Too many people want to hold out for The... read more

Unreached Potential: Why Organizational Complacency is a Problem

Unreached Potential: Why Organizational Complacency is a Problem

Strategy

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Any manager worth his salt looks to eliminate complacency within his team. Falling into a routine and losing a sense of drive can spread like wildfire through an organization when... read more

A Trash Can and 60 Seconds Can Improve Your Productivity...TODAY.

A Trash Can and 60 Seconds Can Improve Your Productivity…TODAY.

Strategy

How effective is a conversation in a loud room? Is it hard to focus on the person in front of you? Do you move the conversation to a private, less... read more

Theory of Constraints and Common Staffing Mistakes

Theory of Constraints and Common Staffing Mistakes

Strategy

In many companies—both large and small—getting staffing right is a challenge. Critical teams are always starved for resources, and the common peanut butter approach to distributing headcount rarely maps to... read more

Launching A Website Checklist

Launching A Website Checklist

Strategy

The launch of a new website is never an easy endeavor even if the culmination of months of creativity, hard work, dedication, and preparation is entirely satisfactory and exciting. It... read more

How To Turn Your Idea Into Reality

How To Turn Your Idea Into Reality

Strategy

As product designers we are reliant on innovation and new ideas. Many are bound to say we are simply biased in this direction, but to us innovation is a critical... read more

The Importance of Being RESPONSIVE

The Importance of Being RESPONSIVE

Strategy

Let’s be real – generic and broad promotional messages are a waste of my time and yours. Our time is precious, and we’re all more than ready to move past... read more

How to Implement Transformation Management Into Your Business Strategy

How to Implement Transformation Management Into Your Business Strategy

Strategy

In 2007, Netflix began a small streaming service alongside its booming DVD-rental offering. At the time, no one was really sure where Netflix was going or how this venture could... read more

Countdown to Christmas: Get Ready Now for Your Most Profitable Christmas Ever

Countdown to Christmas: Get Ready Now for Your Most Profitable Christmas Ever

Strategy

The Christmas rush is crucial to the success of ecommerce retailers – follow these instructions to get your business ready, using customer reviews to boost sales Countdown to Christmas: There... read more

4 Things to Consider When Planning For 2015

4 Things to Consider When Planning For 2015

Strategy

Another year is coming to a close; 2014 has almost come and gone. With the holidays around the corner, the new year will be here before we know it! As... read more

Why I Am Not The CEO Of A Multi-Million Dollar Business

Why I Am Not The CEO Of A Multi-Million Dollar Business

Strategy

Recently I had the opportunity to catch up with an old friend, Zack Johnson. Zack is the CEO of Syndio Social, a software company that helps companies roll out behavioral... read more

Read The Audience Wrong And Proceed At Your Own Peril

Read The Audience Wrong And Proceed At Your Own Peril

Strategy

WordWrite has opined frequently about the three inviolable rules of great storytelling:  Authenticity, a telling of that story by those fluent with it, and a constant (and accurate) reading of... read more

How To Avoid Google’s Huge Mistake

How To Avoid Google’s Huge Mistake

Strategy

As Chris Abraham recently pointed out, sometimes Google is a lying liar that lies. The search giant often adopts a “Do what I say, not what I do” approach to... read more